Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It’s now time to think slightly further down the road, adopt new tactics and target procrastinating guests still considering a last minute festive break.
Let’s take a look at two effective strategies to help you do just that.
Collaborate With Social Influencers
Drawing on social influencers is a great way to keep your property top of mind with straggling Christmas travel shoppers once the irresistible deals and promotions of Black Friday are done for another year.
Collaborating with influential local or national businesses and brands will allow you to extend your reach to a wider and as yet untapped audience by getting your hotel’s name out there, providing exclusive offers to influencers’ followers and persuading those who are still hesitant to make a booking decision.
The real reason reaching out to social influencers works though, is because it gives your brand more credibility. By aligning your property with well established brands and businesses, your hotel appears more relatable, interesting and authoritative to your guests.
Segment Your Guest Contact Database
Those who booked a late Christmas getaway last year are perhaps in the habit of doing things last minute, so get proactive in reaching out to them.
Delve into your contact list to identify those guests who waited into December last year, and retarget them with enticing offers to inspire them to act. You can use CRM retargeting ads on Facebook or Google, or even send your marketing messages via SMS, which sees high open rates throughout the year.
Don’t be shy about emphasizing the looming deadline in your messaging. Super Saturday – the last Saturday before Christmas - is one of the biggest days of spending annually, and plenty of your guests will be looking to escape the festive madness for an impromptu break.
How are you engaging with last minute festive travel shoppers? Let us know in the comments below!