Christmas is just around the corner, and as people begin to decorate their homes for the season, it’s time to think about how you can change up your resort’s Facebook strategy to promote engagement and spread some festive spirit.
Here are four simple ideas to get you started.
Align Yourself with the Season
The best way to make sure that your property gets remembered during the festive period is to continually remind your guests of the value you offer during this time. Facebook is the perfect vehicle for this. You can use the social network to promote any special Christmas room packages you offer, draw attention to seasonal local events such as carol concerts and markets, and show everyone how your beautifully decorated property sets the scene for an unforgettable Christmas and New Year.
Offer Christmas Discounts
Everyone loves a discount – and especially at this time of year. Since it’s likely that your guests are getting special offers thrown at them from all directions, make sure yours gets seen by the people that matter by creating a coupon for your Facebook page. There’s a good chance that your fans will share your coupon with their friends and family, giving you the chance to widen your reach if you host a popular deal.
Give Your Page a Festive Makeover
Get creative and celebrate the season by decorating your Facebook page. You can simply customise your avatar with antlers or a Santa beard, transform your background theme or switch your banner to something suitably eye-catching and festive to pass on some seasonal cheer.
Embrace the Holiday Spirit
Showcase the fun, more human face of your business by fully embracing the build up to the big day. Incorporate Christmas related jokes, quotes and trivia into your posts, add a Christmas countdown timer to your profile and encourage guests to share their festive getaway plans, gift ideas, recipes and more to keep them on your page and engaging with you for as long as possible.
Are you ready to customise your Facebook campaign for the Christmas season? Do you have any more tips and ideas? Let us know in the comments below.