If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently, it’s time to inject some creativity into the special promotions you’re sending your guests. So what kind of deals can you send? Take a look at the suggestions below for email campaigns that make your subscribers sit up and take notice.
Limited Time Only Offers
Creating a sense of urgency is key to a successful promotion. And nothing creates this sense of urgency like enforcing a limited time sale on your deal. You can add to this by using visual cues such as count down time to really drive your guests to book, and fast. Try using this type of promotion to target new guests or those that don’t book very often; you’ve already established your hotel’s value with those that book regularly.
Thanks for Sharing
Encourage your guests to share their love for your hotel within their network using referral bonuses as an incentive. Give those who pass on your email content to friends and family a discount on their next booking as a thank you. If you want, you can reward both the referrer and the referred – this is a good way to keep everyone engaged with your hotel and coming back for more great offers.
Rebates and Rewards
Drive recipients to carry out a desired action using instant rebates as an incentive. For example, you can offer instant cash back or credit towards a booking when someone forwards their booking confirmation email to a family member or friend to show off where they’re spending their next holiday. This is a great way not only to incentivize the all-important network sharing, but to get the original guest back to your hotel!
Use Current Trends
Freshen up standard stay pay deals by drawing on current trends from popular culture to grab people’s attention. In recent months for example, many hotels have jumped on-board the Fifty Shades of Grey bandwagon, offering consumers romantic deals that tie into the Christian Grey phenomenon.
Have you tried any of these creative promotions in your email marketing campaign yet? If so, why not share your outcomes below.