An OTA booking is not a one-off 15 percent. A returning guest rebooks through the channel that first brought them, so you pay the commission for the life of the relationship. Here is how to flip them to direct.
Hotel Marketing Archive
We only get paid when you do. That changes everything.
Most hospitality agency contracts get paid whether your bookings grow or not. Boost Direct only earns a commission on the direct bookings it generates. Here is how that one change rewrites the strategy.
Stop paying Booking.com 18% on the guest you already won
Type your own property name into Google. Did you scroll past Booking.com to find your website? Here is why that costs you commission on guests who already chose you, and how to stop it.
New Client Announcement: Mirage Whitsundays Joins Boost Direct Select for Custom Marketing Strategy
We’re excited to welcome Mirage Whitsundays as a new Boost Direct Select client. This stunning Airlie Beach property...
Your Website Might Look Fine… But Here’s Why Google Might Think Otherwise
Most hotel and resort managers believe their website is doing just fine. It looks clean, loads eventually, and guests...
Now Trialling Pixy: Our New AI Voice Agent for Overflow and After Hours Calls
We know that when it comes to managing bookings and support, timing is everything. That is why we are excited to...
Why Smart Revenue Management and Distribution Are Critical for Hotel Success
While Boost Direct is built to drive digital marketing, SEO, and direct bookings, we understand that marketing is only...
What Happens When You Stop Optimising Your Accommodation Website
If your accommodation website is ranking well and bringing in steady traffic, it can be tempting to scale back...
The Most Expensive Free Website You Will Ever Accept
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel...









