February 5, 2025 – eTourism, a leader in performance-based digital marketing for hotels, resorts, and serviced apartments, has officially launched its brand-new website: www.etourism.com.au. The redesigned platform offers enhanced user experience, cutting-edge digital...
Industry News Archive
Koko Broadbeach Launches High-Performance Website & Digital Marketing Strategy with eTourism
Broadbeach, QLD – January 14, 2025 – Koko Broadbeach has officially launched a high-converting website and a strategic digital marketing initiative aimed at increasing direct bookings and reducing reliance on online travel agencies (OTAs). Partnering with eTourism,...
The Use of Universal Analytics Ends in July 2023
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make matter worse,...
How to Register a .au Domain for your Hotel before it’s Too Late!
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about making .au the de...
Google Website Translator Is No Longer Available – What Next?
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a website pulling in a global audience, Google Website Translator was...
Recent Changes to Google Maps and How It Affects Your Business
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading “This page cannot load Google Maps correctly.” If this has affected you, this is due to the mid-2018 introduction of Google’s new...
Check Now: Does Your Hotel’s Website Have An SSL Certificate?
Do you have an SSL certificate on your website? If not, it’s time to act fast. That’s because from the start of October 2017 onwards, Google Chrome released an update that will display a “Not Secure” warning on any web page, contact form or...
Google Sends Out Mass Email Warnings to Non-Mobile Friendly Sites
In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users. The email notifications, which have been sent out on a mass scale via Webmaster...
Apple Watch Unveiled
The Apple Watch was unveiled in a live event in California last week, alongside a preview of the iPhone 6 and 6 Plus. Set to go on sale early next year, the highly anticipated product is Apple’s first all-new design since the original iPad in 2010. It is also...