On a phone, your Book Now button often folds away into the menu, so here is a 20-minute test and a one-button fix you can brief this week.
Count the taps it takes to book you on a phone. Aim for one.
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Website Design Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Your 2022 hospitality website is running while the search standard has moved
Search standards moved between 2022 and 2026. Here is what changed, and why the 2-3 year hospitality website refresh is structural, not an upsell.
Why Website Load Speed Still Matters (More Than You Think)
Your website might look great. But is it fast enough to keep a guest around? Site speed is no longer a nice-to-have;...
What Google’s Latest Updates Mean for Your Hotel Website (and What You Can Do About It)
Google is constantly changing, and if your hotel website isn’t adapting, you risk being left behind. With over 500...
Your Website Might Look Fine… But Here’s Why Google Might Think Otherwise
Most hotel and resort managers believe their website is doing just fine. It looks clean, loads eventually, and guests...
The Most Expensive Free Website You Will Ever Accept
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel...
Why Rebuilding the Swell Resort Website (After Just 2 Years) Is the Smartest Move We Could Make
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than...
Why Your Hotel Website is Costing You Bookings (and What to Do About It)
The Problem Most Hotel Owners Don’t See If you're still relying on a website that looks like it was built in 2012, you...
Analysing Website Traffic for Hotels
So, you’ve just launched a new website for your hotel. It looks good, it’s search engine optimised and...