Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort’s website get more traffic?
Here are some of our tried and tested strategies:
1. Post content as frequently as possible
The more frequently you post, the more traffic you get because search engines are indexing your content more frequently. Of course, you also have to make sure that your content is compelling enough for people to read and share with their friends.
2. Be critical about your headlines (blog post titles)
Using numbers (e.g. Top 3 Reasons Why You Should Visit the Gold Coast) usually generates good traffic. Titles with “how to” also attract a lot of traffic.
3. Use email broadcast
Send email to your contacts when you have a great blog post you want to share. Ask for comments to encourage engagement and interaction.
4. Add a link in your email signature
If you use web-based email like Gmail, an idea is to add services like WiseStamp to your email signature so you can include links to your blog and social networks. Add your blog’s RSS feed so your recent posts are always featured in your emails. WiseStamp works with web-based email services including Gmail, Hotmail, Yahoo mail and AOL.
5. Include multiple subscription options on your blog/website
Most blog platforms have RSS feeds built in, but don’t forget to add an email subscription option as well. Email is ubiquitous and if you only offer RSS, you lose a huge opportunity for people to get your content and become regular readers. Email subscription services include Feedburner, Feedblitz and AWeber, to name a few.
6. Try article marketing
Article marketing is a powerful way to attract traffic. Post your articles at EzineArticles.com and include a link to your blog in your author resource box. Also set up your author account to automatically send a tweet when you post new articles. That drives traffic to your article which drives traffic back to your blog.
7. Comment on blogs in your industry
This is all about reaching out and boosting your visibility on complementary blogs. Target influential blogs that are related to travel and hospitality and read them on a regular basis and contribute to the conversation as appropriate. When you comment, you have the option to include the URL to your blog.
8. Be a guest blogger
Writing on other people’s blogs can introduce you to a new audience and create a surge of new traffic to your blog.