Search Engine Optimisation

An effective Search Engine Optimisation (SEO) strategy is integral for every website. The eTourism SEO strategy focuses on prominent search engines such as Google, Yahoo and Bing. This involves Search Engine Promotion, which is a combination of multiple on-page and off-page techniques.

An effective SEO strategy is a two step process but can be implemented individually. The first stage of the campaign focuses on the on-page techniques. These include content creation and optimising, meta content, page names, titles etc. The second stage of the campaign focuses on the off-page techniques such as the creation of micro-websites and an inbound linking strategy.

On-Page Search Engine Optimisation

The on-page SEO involves the optimisation of each element of the website including Keyword Analysis, Keyword Optimisation, Alt Tag Optimisation, Content Creation and Meta Content Optimisation to name a few.

The first step is to conduct search engine market research into the most popular keywords for your business and related topics. These keywords will form the basis for the entire marketing strategy, both on-page and off-page techniques. These keywords will then be integrated into all areas of your website, the title, meta content, directory structure, body content, links and menu.

Once you have optimised the foundations of your website, the HTML design will then be optimised. This process ultimately builds on the keyword optimisation structure that has already been implemented. This will ensure your website’s URL and directory structure includes the selected keywords and that it is search engine friendly.
Each section of content within your website will additionally be optimised in accordance with the keywords. The keywords are entered into the content following appropriate keyword density guidelines, ensuring the content is keyword rich and will be picked up by the popular search engines.

Within our SEO strategies a site map is created to ensure that the search engine spiders can index every HTML page within the website. This is essential to ensure an accurate reading of your website and subsequently higher ranking in search engines.

The final stage of the on-page optimisation is effective optimisation of your website navigation, page names and directory structure. The navigation structure of your site is important because it is through your navigation that the search engine spiders are able to access all of your website's content. The website may be restructured to ensure these search engine spiders can easily access all content throughout your website.

Once this on-page optimisation process has been effectively implemented into all areas of your website, the eTourism team commence stage two of the campaign, the off-page optimisation.

Off-Page Search Engine Marketing

The i4U off-page strategy is unique compared to other marketing companies. We believe this is our strength and one of the main reasons for our success. We have different levels of aggressiveness which can be uniquely tailored to your Apartments or Resorts requirements.

These off-page strategies may include micro-websites, inbound linking strategies, blogs and social media sites.

Contact eTourism for an obligation free evaluation on your websites search engine optimisation strategy. Or check out our blog post on Search Engine Optimisation for further information.