Most operators we speak with have been posting to Instagram three times a week for four years. The photos are genuine....
Less than 5% of your followers see your post. Pay or perish.
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Month: May 2026 Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
AI Overviews are eating your search traffic. Three schema types help you compete.
Most operators we talk to assume their organic traffic fell because they did something wrong. They did not. Google changed the mechanism while you were managing the property.
Stop paying Booking.com 18% on the guest you already won
Type your own property name into Google. Did you scroll past Booking.com to find your website? Here is why that costs you commission on guests who already chose you, and how to stop it.