Booking.com bids on your property’s own name and intercepts guests who already chose you. Here is the brand-protection campaign that stops it, and the budget that pays for itself in week one. | [category: Direct Bookings] | [tags: Google Ads, OTA commission, direct bookings, brand protection, SEM]
Consolidated on Bryan’s instruction (2026-06-02): folds the v2 “DIY-generous” Setting-it-up section into the full v1 body, and resolves the one remaining publish blocker by reframing the cohort line to a plain observation with no placeholder number. This is the single publish-ready body; supersedes v1 and the v2 partial. Featured image = candidate 3 (Bryan’s pick).
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