Social Media Strategies

Focusing on Facebook and TripAdvisor, our 24/7 social media service acts as an extension of your business, providing cost-effective and reliable support around the clock with a guaranteed 4 hour response time to all your hotel’s social comments, questions and messages.

1. Setup

We take ownership of your Facebook profile and TripAdvisor listing, ensure your branding is consistent and displayed prominently and perform an audit to ensure your content is up to date.

2. Planning

Each month, we spend significant time planning posts for the weeks ahead. We’ll submit a suggested calendar to you for feedback, before our professional copywriters and marketers begin creating content for your posts.

3. Facebook Posting

Focusing on your facilities, local events, attractions, competitions, and blog promotions, we schedule a minimum of 3 engaging posts a week at the optimal time for your audience.

4. Facebook Paid Advertising

Paid ads are a powerful way to maximise the reach of your posts and competitions, or target your content to a specific audience based on demographic information, interests and behaviour. We’ll help you reach the exact audience you want with ultra targeted messaging for maximum results.  

5. Monitoring

Never miss out on a conversation again. Our 24/7 monitoring service helps you keep up with the fast pace of social media, responding to Facebook comments and TripAdvisor reviews as they happen (guaranteed 4 hour response time within business hours.)

6. Reporting

Monthly reports offer a concise summary of our strategies, including reach and engagement metrics such as Likes, page views and comments.