It is well worth the ten minutes as he gives a case study on why the Roger Smith Hotel is outperforming The Four Seasons Hotel in Manhattan. (Can't see it? Click here)
This is the link Chris mentions listing other case studies - http://delicious.com/chrisbrogan/casestudy/
You can find more information about Chris's experience with the hotel, and even a video he shot from his bedroom here.
You can read more on Chris Brogan at - http://www.chrisbrogan.com
Hubspot blog on other social activities that The Roger Smith Hotel is conducting here.
Check out The Roger Smith Hotel's Facebook page.