After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe, with adoption increasing rapidly in emerging markets. Mobile devices have hit the mainstream, with broad-reaching implications for travel strategy. Read more.
PhoCusWright Report - Mobile Hits the Mainstream: Technology and Industry Trends
Posted on Feb 28th 2012 in Mobile