Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it’s simple: the bigger your email subscriber list, the more opportunities you have to engage guests and drive bookings. A bigger readership also allows for more targeted segmentation of your list, which means more relevant messaging, more click-throughs and more bookings.
Despite these pretty massive upsides to growing your hotel’s email list, many properties are not making the most of all the tools at their disposal to do so. One of the most powerful and under-utilized of these tools is social media.
Here are 3 ways you can start using your hotel’s social media pages to boost your email lists today.
Run A Giveaway
Everyone loves a good contest. As a marketing tactic on social media they really work and can be used to drive results for a variety of CTAs.
Your contest could be as simple as asking your hotel’s followers to submit a post or video about their favourite holiday memory with a special discount or package as the prize for the best entry. Announce your contest on social media along with an eye-catching image, a catchy hashtag and a link to the contest landing page with a form for email address collection (email address required for participation).
Include A Facebook Sign-Up Button
If you haven’t done so already, add a CTA button to your hotel’s Facebook business page. You can set it to collect email sign-ups by using it to direct traffic to a page where guests input their contact information.
Invest In A Facebook Ad
Facebook Ads are a powerful way to target a specific demographic of people and achieve results you can see almost immediately when it comes to capturing leads.
Of course, running an effective Facebook advertising campaign requires a little thought – you’ll need to carefully optimise your copy and image if you want to maximise results.
Once you’ve set up your ad, start with a minimal budget initially and use tracking pixels to keep a close eye on the leads you’re capturing. By testing and tweaking your ads, you’ll soon find the lead generation formula that works best with your particular audience.
What do you think? Do you use social media to capture email contacts? Let us know in the comments below!