What If You Only Paid for Results — Not Just Marketing Work?
In the hotel world, results speak louder than reports. It’s not about who “did the work” — it’s about who filled the rooms.
That’s exactly why we developed Boost Direct — a performance-based hotel marketing model designed to prioritise outcomes over outputs. Unlike traditional agencies that charge flat monthly fees regardless of performance, Boost Direct means we only succeed if you do. No upfront fees. No empty promises. Just a commission based on the bookings we help you earn.
We’re still proud to offer fee-for-service marketing too — many of our clients choose that path. But performance-based partnerships? That’s where our skin is truly in the game.
Why We Prefer Performance-Based Hotel Marketing
Traditional agencies get paid whether their strategies work or not.
Post a blog? That’s a charge. Run an ad? Another line on the invoice. But what happens if bookings don’t increase? In most models — nothing.
Boost Direct flips that model. You don’t pay us for every piece of work. You pay us for what works.
That means:
- If a Google Ad campaign underperforms, no one wins — you don’t get bookings, and we don’t get paid. That’s why we constantly refine and adjust to make sure the strategy delivers.
- If blog content for hotels doesn’t drive traffic, we change the direction.
- If the site isn’t converting, we rebuild it — at no cost upfront.
It forces us to constantly test, optimise, and improve — because we only grow when you do.
What’s Included in a Results-Driven Campaign Like Boost Direct?
If you’re wondering whether performance-based marketing means fewer inclusions or corner-cutting — the opposite is true.
Here’s a peek at what Swell Resort receives through Boost Direct, and what you can expect too:
🖥️ Custom Website Design & Development
We don’t believe in cookie-cutter websites. Swell’s site is being fully rebuilt from the ground up — optimised for SEO, user experience, speed, and conversions. It’s designed to drive bookings, not just look good. And it’s delivered with zero upfront cost.
🔍 Full SEO Strategy
From technical SEO to high-intent keyword optimisation, we handle everything that keeps your website visible in Google. Swell is currently ranking top 3 for major Burleigh search terms — not by accident, but by strategy.
We also perform ongoing toxic backlink checks, metadata reviews, and ensure every page works hard to bring qualified traffic.
📝 Blogging & Content Creation
Every month, we craft original 1000-word blog posts targeting seasonal travel trends, guest interests, and Google-friendly topics. These aren’t filler articles — they’re designed to boost rankings and keep your domain authority strong.
📱 Social Media Management
We post three times weekly on Facebook and Instagram, plus monitor all comments, messages, and mentions daily. The goal? Keep your audience engaged and show prospective guests that your property is active, responsive, and desirable.
🌟 Review & Reputation Management
We monitor and respond to Google and Facebook reviews every single day — because a delayed response can cost a booking. (We’ll even manage TripAdvisor if you share the login.)
📈 Paid Advertising (Google & Meta)
One of the biggest advantages of Boost Direct is that our fee structure doesn’t change depending on your ad budget. Most agencies charge a percentage on top of your spend, meaning the more you invest, the more they profit — regardless of results.
We don’t work that way.
Whether your ad budget is small or significant, our focus is always on generating bookings. We handle the entire process — campaign creation, copywriting, design, setup, monitoring, and ongoing optimisation — with performance in mind. Reporting is clear, and strategy adjustments are made in real-time.
In some campaigns, we even cover a portion of the ad spend within the commission model. Other times, the ad budget is separate and agreed on with you. Either way, our fees stay fixed, so you always know where you stand.
📧 Email Marketing (EDMs)
Whether it’s a last-minute special or a re-engagement campaign, we write, design, and send it — all included. Swell’s recent EDMs have delivered powerful spikes in traffic and return bookings.
📊 Monitor Performance in Real Time
Clients have full visibility into campaign results via our centralised reporting system. You can track ad performance, SEO trends, website traffic, and see exactly how social media content is scheduled and managed.
You’ll also be able to monitor how guest reviews, comments, and direct messages are being responded to — all in one place. It’s transparent, accountable, and designed to keep you in the loop every step of the way.
🔐 Hosting, Security & Website Maintenance
Hosting is built into the partnership — not an extra fee. We manage SSL, backups, plugin updates, malware protection, and speed optimisation every single day.
🛠️ Unlimited Website Updates
Need a new page? Want to swap an image or promote a seasonal deal? No problem. Content and design updates are unlimited — with zero hourly rates.
🎨 Design & Photography
We supply custom graphics for blogs, socials, and EDMs, and even arrange professional photoshoots when needed — because great visuals sell great stays.
When Direct Bookings Feel Like a Win for Everyone
There’s something powerful about seeing your booking calendar fill up — not because you paid an OTA, but because your own marketing delivered.
That’s the result we work toward every day. Not reach. Not vanity metrics.
Bookings.
If that sounds like the kind of marketing you want to invest in, we’re here when you’re ready.