🌊 Two Years In and Still Climbing
When The Beach Cabarita joined our Boost Direct program, they had one goal:
“We want to grow direct bookings, reduce OTA commission, and dominate our local market.”
Two years on, that vision is being realised. Direct traffic is up, OTA reliance is down, and Google search visibility is reaching new highs. One area that’s seen particularly explosive growth in the last six months?
👉 SEO
🔍 The SEO Breakthrough: What’s Changed in 6 Months?
The Boost Direct strategy includes everything from content to ads to social. But we’ve recently doubled down on organic search performance and the payoff has been huge.
| Search Term | Monthly Searches | Then (Jan) | Now |
| cabarita beach nsw | 27,100 | #7 | #3 🔼 |
| cabarita restaurants | 1,900 | #31 | #8 🔼 |
| cabarita beach accommodation | 2,900 | #1 | #1 ✅ |
| cabarita beach apartments | 590 | #1–#2 | #1–#2 ✅ |
We’re not just climbing rankings. We’re outranking OTAs. And that means more direct traffic, more control, and fewer commission fees.
📈 What’s Driving the SEO Growth?
SEO wins don’t happen overnight. They happen when consistent, strategic action compounds. Here’s what we’ve been doing behind the scenes:
✅ Ongoing Technical and On-Page Optimisation
We continuously refine the site’s structure, improve internal linking, and optimise metadata to keep Google happy and rankings climbing.
🧠 Fresh Local Content Every Month
Think event guides, travel tips, dining recommendations. Content that’s helpful, keyword-rich, and genuinely interesting to potential guests.
🔗 Link Building and Link Hygiene
By securing high-quality backlinks from relevant tourism sites and cleaning up toxic links, we’ve strengthened the site’s authority.
📊 Monthly Strategy Reviews
This isn’t a set and forget SEO service. We review all campaign metrics monthly including rankings, traffic, and backlinks, and adapt based on what’s working.
🏆 What Makes Boost Direct Different?
Boost Direct isn’t just about SEO. It’s about growing your direct bookings from every channel including organic, paid, and social.
What makes it different?
- You don’t pay upfront. We get paid when you get bookings.
- We cover the full marketing scope: content, ads, social, reviews, website, and SEO.
- Our goal is to help you beat OTAs, own your brand traffic, and regain control over your marketing.
The Beach Cabarita didn’t get here by luck. They got here with strategy, consistency, and performance-focused execution.
💬 Ready to Take Back Your Traffic?
If your website isn’t showing up in Google, your competitors or worse, OTAs, are likely taking your bookings.
That doesn’t have to be the case.
👉 Book a free Boost Direct audit and we’ll show you what’s possible for your property, with no obligation.
Let’s grow your direct bookings the smart way. The Boost Direct way.