Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.
A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success of any SEO campaign, but to the whole marketing mix. While travel brands continue to favour standard SEO techniques such as link building and keyword insertion over market research and genuine customer engagement, they could be falling behind.
A new multi-layered approach to SEO is emerging that is less about search ranking, and more about creating digital content that truly resonates with your customers. Increasingly, “it’s not about the keywords it’s about the people searching for them.”
For a full explanation of the new SEO process please visit SEOmoz.