Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO.
It’s simple: however great your content and on-page SEO techniques, you need relevant, authoritative high quality links to secure a good ranking in the search results pages and drive real traffic to your hotel’s website.
Here are 4 cost effective ways to build more links you can start putting into action today.
1. Forge local partnerships
Forming partnerships with other local businesses that may be of interest to your guests is an excellent opportunity to build a library of backlinks from their websites. In fact, you may already have existing partnerships with restaurants, gyms and tour providers in your city, so all you need to do is contact them and ask for link placement. As well as local business blogs, you may stumble across your city’s official community blogs and news blogs that may welcome contributions from guests.
2. Monitor for brand mentions
Using a tool like Google Alerts or BrandMentions is another cost effective way to discover new opportunities to build links. As well as using these tools to monitor mentions of your hotel’s name, use other relevant keywords alongside to narrow down your search.
When you click on a URL in your presented list of results, use CTRL+F (find function) to quickly search for your property’s name within the webpage. You may find, for example, an article from a travel blogger that mentions your hotel in glowing terms but doesn’t include a link to your website. If so, why not get in touch with the author and request link insertion?
3. Create a helpful resource page
As part of your effort to forge mutually beneficial local partnerships, consider creating an information-rich local resource page which highlights businesses in your city that are relevant to your guest demographic.
When you link to other businesses, they’re more likely to link back, and, if your page is useful enough, websites that are not even featured on the list may link to it too.
4. Analyse the backlinks your competitors are using
Using a tool like the Common Backlinks Tool you can research the backlinks in use by up to ten of your key competitors. If nearby hotels are currently benefiting from certain relevant backlinks and you aren’t, well, why not? The tool will not only help you identify the links your competitors are using, but also their sources and techniques.
Don’t give your competitors the opportunity to gain an edge on your hotel’s website in the search results. Make a commitment to getting serious about link building today and enjoy better search rankings and increased website traffic rates.