Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question ‘What Now?”
Firstly be under no impression that you are simply going to get 100’s of followers and create loads of bookings. But, in this case, less is more anyway... its better to have a few followers that actually engage with your content than lots of followers who don’t interact with your brand at all!
Social media is very much like a website, it requires lots of work. You will get out of it what you put into it. Unfortunately I know how little time most managers have. I thought it would be useful to put together my top 5 tips of what to do with your Facebook account once you have it setup and connected into your website.
If you can do at least 4 out of these 5 tips each month, you are well on your way to becoming a professional.
- Post New Images - Research shows that people are more likely to engage with photos and images than text on social media websites. So why not post an image of something happening in your resort? It can be anything from a family enjoying a nice day at the pool to fun everyday photos. People like to see real life people doing real life activities.
- Add your Specials to Facebook and include an Online Booking link - Why not post your specials for everyone to see.
- Post a Link to Local Events going on in your Area - This can be anything from a large city event to a party you are throwing internally in your resort. It will not only show that you are up to date on what's going on in your area but also gives more reasons for future guests to come back and enjoy the local events.
- Engage with Your Customers - if they are liking or posting something on your wall, make sure you thank them and engage in the conversation. Reply to their comments... Yes, even the bad ones. Showing that you are able to still provide good customer service through social media and that you understand how to deal with complaints always play to your advantage; and you may not lose that customer after all.
- Link up your Blog Posts to your Facebook and Twitter - yes, not all of us have time to update Facebook pages on a daily basis. An easy way to keep the content updated with regular posts is to link your social media accounts to your fortnightly blog posts, this means that as soon as a new blog post goes up on your website it will also be automatically posted on your Facebook and Twitter pages. Best of all, it also assists your website rank higher in Google's organic searches.
The key to social media is interaction, it allows you to build a relationship with your guests on a more human level and engage with them by just following simple steps. It's important, however, that you don’t simply post and then post and then post again rubbish. Make sure your content is relevant to your market and you reduce the chances of an "unliked" page.
Contact us for more information on social media and how to setup accounts.