Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you’ll be able to click through to read their tweets. You’ll also be able to read the stories themselves by clicking on the headlines, and you’ll be able to add your own thoughts by clicking links included in the email.
On top of that, the new weekly digest will feature the most popular tweets of the past week that were read by people you follow, even if you don’t follow the users who actually posted the tweets. These tweets will also be accompanied by a rundown of people from your Twitter contacts who retweeted the featured tweets, and you can reply, retweet or favourite them yourself by clicking the “View Details” link included. These changes will be rolled out over the next few weeks, but you can always opt out via your Twitter Notification Settings.
What does it mean for Twitter marketing?
The new email digest is part of a wider, ongoing effort by the micro-blogging site to bring users closer to the content that matters to them. It’s also good news for marketers working to ensure their best content reaches Twitter users. One of the challenges of Twitter is that your latest, expertly composed marketing tweet can be swallowed up in an instant by the deluge of updates that constantly appear in your followers’ streams. But with new features like this, your content is more likely to get in front of users, which can only mean good things for your resort’s Twitter presence.
Of course, this change also makes it more important for you to maintain your resort’s Twitter presence and share your best content. It will also be important to add social media sharing links to everything you publish to encourage your followers to share your content themselves.
What do you think of Twitter’s new feature?