The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it’s also important to set aside some time for maintenance.
When was the last time you checked over your profiles, assessed the elements which are and aren’t working for you, and in general gave your social media presence a spruce up?
This basic checklist will help you conduct a quick clean up of your accounts that may be long overdue.
1. Revisit Your Goals
Assessing the performance of your property’s entire social media campaign can seem like a daunting task. Make things easier for yourself by going back to basics and revisiting your goals. Have your goals changed since you first became active on social media? If so, is your current social strategy helping you work towards these new objectives?
To answer this question, examine your analytics data and assess the performance of each channel, taking into consideration growth, engagement rates and audience demographic data. Assess the role of each social network you’re active on and identify how each channel supports your overall brand and objectives as a business.
2. Revamp Profile Content
The descriptions of your property that appear on your social media accounts are a reflection of your brand, so make sure you have consistent messaging across each profile.
Take time to check the entire profile is filled in, up to date, and includes a link to your website, contact info, links to other profiles and keywords where appropriate.
While you’re at it, you’ll want to check that your property’s profile avatar/picture, cover photos and background images are as up to date and striking as they could be, and that they adhere to the optimal size dimensions recommended by each platform. For example, Twitter suggests sticking to a 1,252 x 626 px upload for header photos, while Google has advised that 2,560 x 1,440 px works best for YouTube Channel art.
3. Explore New Challenges?
Once you’re on top of your current social accounts, take a moment to consider whether you have the time and resources to invest in new channels. You don’t need to jump on each new platform that appears on the market, but should explore those, like Pinterest and Instragram, that are likely to be popular with your guests and perfect for showcasing your property.
Taking time to do a little social housekeeping on a regular basis will help you create an engaging environment for your current audience while making the best possible impression on potential new fans and followers.
Have you checked over your social media profiles recently? Let us know in the comments below.