Recognition for Outstanding Local Hospitality and Marketing Excellence
Quest Mackay on Gordon has taken out the 4 or 4.5 Star Accommodation category at the prestigious 2025 Mackay Isaac Tourism Awards, celebrating the property’s standout performance in guest experience, local engagement, and digital visibility.
With strategic support from eTourism’s Boost Direct Select program, Quest Mackay implemented a focused social media marketing campaign that helped increase reach, build community, and support direct bookings, all contributing to this well-deserved accolade.
A Social Strategy That Delivered Results
The award win is the result of a clear strategy driven by the Quest Mackay team and supported by eTourism through our Boost Direct Select offering, a flexible marketing program that allows properties to choose only the services they need.
In this case, the focus was entirely on social media. Together, we:
- Targeted travellers arriving or passing through Mackay
- Highlighted the Quest Online Advantage offer
- Aligned with Mackay Isaac Tourism campaigns like “As Local As You Like It”
- Shared content that showcased the brand, local area, and guest experience
- Used real-time engagement and consistent scheduling to stay top of mind
Through a blend of creative content, strategic ad campaigns, and hands-on engagement, Quest Mackay built visibility and trust across digital channels, helping them stand out in a competitive market.
Results That Reflect a Winning Strategy
Across the campaign period, Quest Mackay on Gordon achieved:
- 66,555 brand impressions
- 921 content interactions
- 2,700+ profile views
- 3,200 website link clicks
- 837 new followers
- 24 direct messages
- A measurable lift in direct booking activity
By increasing visibility during the awareness and consideration stages of the guest booking journey, the campaign not only improved performance metrics, it helped support stronger conversion outcomes.
Powered by Boost Direct Select
Boost Direct Select is a tailored digital marketing program from eTourism that allows properties to choose only the services they need. Unlike our full-service Boost Direct program, Boost Direct Select works for properties that already have strong foundations in place, such as a well-performing website or in-house marketing team, and just want targeted support in specific areas.
Optional services include:
- Social media marketing (as used by Quest Mackay)
- SEO and website optimisation
- Search engine marketing and paid ads
- Monthly content marketing and blogging
- Reputation management
- Email marketing templates and support
- Booking funnel optimisation
- AI-optimised content and structured data
Every campaign is backed by transparent reporting and delivered through eTourism Connect, giving clients full visibility and input throughout.
Celebrating Quest Mackay’s Success
We’re proud to partner with accommodation providers like Quest Mackay on Gordon who are committed to excellence not just in guest experience but in how they show up online.
Their success highlights the power of a strong digital strategy and the value of selecting the right marketing support at the right time.
👉 Want similar results?
Book a strategy session with our team to see how Boost Direct Select can help you grow your direct bookings and local brand presence, on your terms.