Nothing confirms how truly phenomenal your resort’s services are than people raving about their experience with it through their social networking sites such as Twitter.
These days, actual experience speaks more than fancy ads claiming exceptional services and facilities. People’s recommendations, most commonly found in blogs and social networking sites, are what matters to prospective clients who are considering staying in your resort.
That’s why as a resort operator, make sure that these testimonials from past clients are strategically placed in your website or blog. You can do this by adding widgets that will automatically link your Twitter feed to your blog or site. A widget is a small program that you can easily put on your website, blog, or personalized start page. A common example of a widget that most of us run across almost every day are those Google advertisements. It can be anything from a voting poll to a weather forecast to a list of current headlines to a crossword puzzle. You can utilize them in your blog to provide an interactive experience for your readers, or you can place them on your personalized start page to get at information you want to see on a regular basis.
If you don’t want your whole feed to appear, you can also customise it by choosing only the best mentions of your resort. To track your positive Twitter mentions, add them to Favourites (by clicking the star button), grab its RSS feed and make it public in your site. Here’s how to create a Twitter Favorites RSS Feed.
This creates favourable social media context around the brand and thus makes it more friendly to people. This makes the brand more trust-worthy as Twitter testimonials are easier confirmed and verified.
So go on publicise those reviews; they are free and authentic promotion for your resort without costing you a dime.
Include Twitter Testimonials in Your Blog or Website
Posted on Sep 9th 2010 in Social Media