Social media marketing is about promoting your brand and getting word out there about your hotel, but it’s also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of your marketing for you, but the pressures of keeping your guests constantly engaged on social can quickly pile up.
With this in mind, here are some helpful tips and tools to help you manage your social community more effectively.
1. Get Creative With Image Editing Tools
As much as 90% of the information transmitted to our brain is visual, so it’s hardly surprising that photo/video-based content consistently drives higher engagement rates than social media posts which contain text only.
Luckily, there are plenty of great tools out there which will help even the least experienced designers among you create the eye candy your guests are hoping to see. Canva is a great example.
2. Run a Poll To Engage Your Audience
One of the most effective ways to get your audience talking is simply to ask them a thought provoking question. You could add a personal touch by asking them via a video, or consider using a poll. This could be something with a marketing agenda (“What features do you look for in your perfect guestroom?”) or something more general which encourages guests to share their favourite holiday daydreams or memories.
3. Share Content Natively
A successful social strategy requires plenty of great content, but instead of posting a link that requires your guests to click-through to your website, why not remove the barrier and allow them to interact with your content natively? Publishing your content straight to social media will encourage your guests to interact with your content in the moment – this is particularly effective with video content.
4. Embed Social Media Content on Your Hotel’s Blog
A simple but powerful way to expand and nurture your audience is to occasionally embed content from Facebook onto your website blog posts. It’ll give your website visitors a quick peek at what’s happening on your social platforms and make it simple for them to join in the conversation.
5. Make the Most of Social Media Management Tools
Finally, the benefit of using social media to boost your community management strategy shouldn’t be overlooked. There are both free and paid for tools to choose from, designed to do everything from schedule your posts to monitor your comments and help you respond to your audience in a timely manner.
Do you use any of these hacks as part of your hotel’s social media management campaign? Let us know in the comments below!