Are you struggling to juggle all your hotel’s social media tasks?
Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts.
In today’s blog, we’ll look at 5 ways to streamline your social media campaigns.
1. Recycle Old Posts
If you’ve seen great engagement rates from a post you’ve published once before, don’t be afraid to use it again. “Won’t people notice?” Unlikely. The half-life of a social media post is not as long as you think, so if you occasionally publish a popular post twice in a month or even twice in a week, it won’t matter much. This is especially true on Twitter, where the duration of a post is pretty short, even if others re-tweet you.
2. Establish a System for Collecting Content
If you want to save time on social media, it’s important to develop an organized, streamlined system that you can stick to. This is particularly important when it comes to collecting content you want to share with your guests. If you don’t have a routine in place, this is an area where you can easily lose efficiency.
Luckily, there are a number of tools and techniques you can use to speed up the social content curation process. For example, you can use Google Chrome extensions to ensure you can access your most important tasks within just a few clicks, while tools like Feedly and Pocket are great for gathering, curatating and prioritising the content you want to share with your audience. Use these tools to collect content you think will appeal to your guests whenever you come across it, then go back, comb over it, and remove content that doesn’t quite hit the mark.
3. Publish to All of Your Social Media Accounts Simultaneously
Does your hotel use several different social sites to connect to your audience? Save time and publish the same content to each platform with a single click.
Social sharing tool Buffer makes it quick and easy to do just that. Simply find a piece of content you like, click the Buffer plug-in on your browser and select the networks you want to share it to.
4. Consider Outsourcing
If managing your social media tasks is simply consuming too much of your time, outsourcing some or all of your workload can be a real relief.
For example, if you find monitoring your guest reviews and conversations on Facebook and TripAdvisor is eating up too much of your resources, you can reach out to a freelancer to manage this aspect of your social routine, or even consider working long-term with a marketing business to oversee your entire social campaign.
5. Set Up Alert Notifications for Relevant Keywords
One of the biggest time wasting crimes on social media is engaging when you simply don’t need to. True, you want to stay up to date with your guests’ conversations and regularly engage them with interesting, topical content, but scrolling through Facebook post after Facebook post or endless Twitter chatter can quickly eat up your time, without giving you anything to show for it.
Instead of scrolling aimlessly, use tools like Mention or Google Alerts for specific keywords and phrases you want to monitor. There are a deluge of posts being published to social everyday. Be selective and only spend your time on content that you need to engage with to enhance your interactions with your audience.
If it feels like too much of your time and energy is being spent on social media, it could be that you simply haven’t found the right tools to manage your workload yet.
What do you think? How do you streamline social media tasks? Let us know in the comments below!