Did you know your hotel’s social media activities can serve as a valuable boost to your SEO?
In today’s blog, we’ll look at 3 ways social can support your website’s visibility in the search results.
1. Own the SERPs For Your Hotel’s Business Name
If you want to make sure your hotel dominates the search results pages for your property name, start by claiming your business name on the most important social networks. Once you’ve reserved your hotel’s name on the social platforms your audience uses the most, you can start filling these profiles with your hotel’s branded photos and logos, business information and links back to your website. Although these links are mostly classed as “no-follow” and therefore can not be used to build your website’s authority, they can help you strengthen the credibility of your website’s backlink profile with Google, so including them is important.
Ensuring your social profiles are branded and active will help your hotel dominate the all-important first page of SERPs when guests search for your hotel by name. What you’re aiming for is a search results page which shows your hotel’s website listing, followed immediately by your Facebook, YouTube and LinkedIn profiles.
2. Catch Your Guests’ Attention with Video
Since most search results are text-based, those that include a video really stand out and are likely to gain more clicks. Take advantage of this fact by creating high quality videos for YouTube that show off your property and answer the questions your guests are most likely to ask.
The potential for video marketing in the tourism sector is huge, from enticing video tours, to ‘behind the scenes’ interviews with staff and creative and engaging videos such as “How to have fun in Brisbane.” If you can make videos which answer your audience’s most burning questions, you’ll stand out in the SERPs when your guests turn to Google for answers.
3. Encourage Social Sharing and Build Quality Backlinks
When it comes to boosting your website’s visibility in the SERPs for non-branded, generic travel and hospitality terms, the most important metric you need to know about concerns the external links back to your site. Numerous studies have shown a positive correlation between the number of these high quality backlinks and organic search ranking.
By leveraging social media, you can make sure your hotel’s website content reaches a wider audience, which will in turn ensure it gets shared by more people. Simply put; the more Shares, the more backlinks, and the better your placement in the search results pages.
Don’t forget that including at least one eye-catching image with your blog posts can dramatically maximise your content’s visibility and shares.
Has your hotel tried some of these strategies to boost your property’s visibility in the search results? What has worked and what hasn’t? Let us know in the comments below!