As we ease into 2019, it’s the perfect time to turn over a new leaf (or 3) and think about your hotel’s marketing goals for the coming 12 months and the tactics, strategies and best practices you’re going to use to achieve them.
When it comes to deciding on your marketing resolutions for 2019, here are 3 of the most important marketing trends we think you should be focusing your efforts on.
Experiment With Video
Video has been a staple in New Year marketing trend lists for years now, and it’s not hard to see why. The popularity of the medium just keeps soaring – with as much as 80% of all internet traffic expected to be video by the end of 2019.
Live streams on Facebook, Instagram and Periscope, as well as emerging platforms like Tik Tok offer the opportunity for marketers to capitalise on the trend, while YouTube – still the ultimate video marketing platform – continues to generate billions of views every day.
Whether you simply use livestream to answer guests’ common questions, create professional quality recorded tours to promote on YouTube or even produce an ongoing show, now’s the time to get onboard the video marketing bandwagon.
Embrace Voice Search
Rapid progressions in AI and natural language processing has made voice search a quick and convenient method of finding information on the go. Experts now predict that almost 50% of Google searches will be made by voice search in 2020, so it’s important to adapt and optimise your hotel’s SEO strategies accordingly, or risk your competitors appearing as a ‘best answer’ to your guests’ search queries over your business.
Start by researching the questions travellers are asking during the holiday planning process, then consider working with digital marketing specialists to create content in formats that are easy for voice search technologies to deliver.
Incorporate A Chatbot Into Your Customer Service Mix
Another impact of the rise of AI has been the increased use of chatbots in customer service. According to research from eMarketer, consumers who interact with chatbots as part of the online shopping process are 300% more likely to buy.
Since chatbots are one of the few modes of customer service that can offer immediate assistance to customers, it’s no surprise the technology has gained such traction in recent years.
Still not convinced?
In just 3 years, it’s predicted that chatbots will help online businesses save a whopping $8 billion a year on customer service support.
Have you made any marketing resolutions for 2019? Let us know in the comments below!