SEO can feel like something reserved for agencies with big retainers, full-time teams, and endless spreadsheets—but here’s the truth: if you can’t afford to bring in an agency just yet, there’s still plenty you can do on your own.
If you’re short on time (and let’s face it—what hotel manager isn’t?), here are five high-impact SEO moves you can implement this week to boost your hotel’s visibility and attract more direct bookings—no tech skills needed, no agency required.
1. Update Your Google Business Profile
Your Google Business Profile is one of the most influential SEO tools you have—and it’s free. This listing feeds directly into Google Maps and local search results. If it’s incomplete or outdated, guests will skip past you.
✅ What to do:
- Make sure your hotel name, address and phone number (NAP) are 100% accurate and match your website exactly
- Add 5–10 recent, high-quality photos (rooms, pool, views, lobby)
- Respond to your latest Google reviews (especially the negative ones)
Update your profile on Google Business
Learn how SEO for hotels improves your visibility where guests are searching.
2. Add a Simple FAQ Section to Your Website
Search engines love content that answers questions—and guests have plenty of them.
✅ What to do:
Create a new section on your home page or a standalone FAQ page that answers:
- What time is check-in/check-out?
- Is parking available?
- Are pets allowed?
- Can I book directly for the best price?
This content improves your chances of appearing in Google’s featured snippets and boosts your authority with both search engines and guests.
Our hotel website design team can help you place FAQs where they’ll convert.
3. Post a 300-Word Local Guide Blog
You don’t need to write a novel—just one small blog post a month can dramatically improve your SEO.
✅ What to do:
- Write a quick listicle: “3 Things to Do Near [Your Hotel Name]” or “Best Cafes in [Your Suburb]”
- Include 2–3 internal links to your home page, rooms page, or location page
- Add a photo and publish it on your blog
This kind of local SEO content signals to Google that you’re active and relevant in your area.
Get inspiration from our SEO blog ideas for hotels.
4. Add Alt Text to 5 Images on Your Website
Most hotel websites have beautiful imagery—but none of it is helping their SEO.
✅ What to do:
- Log in to your website backend
- For each image, find the option labelled “Alt text” or “Image description”
- Add descriptive phrases like:
- “Deluxe ocean view apartment at [Hotel Name]”
- “Family-friendly hotel near Burleigh Beach with pool”
This improves your Google Image Search visibility and assists with accessibility.
Want help optimising your visuals? Our team handles it as part of your online marketing strategy.
5. Link to a Local Attraction—and Ask for a Link Back
This one is a double win. It builds guest trust and boosts your domain authority.
✅ What to do:
- Choose a local café, beach market, or experience provider nearby
- Add a link to them in your blog or on your ‘Explore’ page
- Then send them a quick email:
“Hi [First Name], we’ve just mentioned you on our site in our local guide blog. We’d love to be featured on yours too if you ever create a partner list or blog. Let me know if that’s of interest.”
If they link back, you’ve just earned a valuable local backlink that boosts your authority in Google’s eyes.
Want more ways to grow visibility? Explore our digital marketing services for hotels.
Start Small, Win Big
Improving your hotel’s SEO doesn’t have to mean hiring a full-time agency or running complex audits. Sometimes, it’s about doing the simple things consistently.
These five actions won’t just improve your SEO—they’ll enhance your guest experience, improve your trust signals, and help more guests find and book with you directly.
📢 Want help turning small wins into big results? Book a free strategy call and get your own Boost Direct audit today.