We’re excited to welcome Mirage Whitsundays as a new Boost Direct Select client. This stunning Airlie Beach property has partnered with eTourism to improve their digital visibility and grow direct bookings through a focused, customised marketing approach.
What Is Boost Direct Select?
Boost Direct Select is a flexible, fixed-fee version of our core marketing strategy. While our full Boost Direct program includes everything from website design to digital advertising and SEO, the Select option allows properties to pick only the components they need.
This is perfect for properties that either:
- Already have a website and want to focus on SEO, paid ads, and reputation, or
- Need a new website but prefer to manage some elements in-house (like social media)
It’s custom-built around what each client needs — nothing more, nothing less.
Why Mirage Whitsundays Chose Boost Direct Select
Mirage Whitsundays came to us with a clear goal: increase direct bookings and improve search visibility, especially in a highly competitive destination like Airlie Beach.
While their website was already in place, performance issues were holding it back, such as broken links, poor mobile speed, and a lack of ongoing optimisation.
Rather than starting from scratch, we proposed a six-month fixed fee strategy focused on:
- Search engine optimisation and keyword restructuring
- Content rewriting to match guest search behaviour
- A full digital marketing strategy built around their direct booking goals
Services Included in This Strategy
Mirage Whitsundays’ Boost Direct Select package includes:
- SEO Auditing and Optimisation
Technical fixes, better keyword alignment, and structured on-page SEO updates to improve rankings. - Content Strategy and Copywriting
We’re rewriting the site’s core pages with high-value, guest-focused copy that supports long-term search performance. - Monthly Blogging
Ongoing content creation to build topical authority and capture organic search demand. - Social Media Content Calendar
Three posts per week created by our team, managed inside eTourism Connect with scheduling visibility up to two months in advance. - Google and Meta Ads Management
A three-tier ad strategy including brand protection, new traffic acquisition, and retargeting to maximise return. - Reputation Management
Review monitoring and response on Google and TripAdvisor, with drafts sent for approval on negative reviews. - Email Marketing Setup
A branded email template created in eTourism Connect, giving the property full control over guest communication. - Ongoing Reporting and Reviews
Monthly performance reports delivered via the ETC dashboard, showing progress across rankings, traffic, ads, and bookings.
Built for AI Optimised Search
All new Boost Direct strategies now include AI optimisation as standard. This includes structuring content and metadata to support visibility in large language models like ChatGPT, Google SGE, and AI-assisted travel platforms.
With more travellers using AI to plan holidays, ensuring your site is indexed, understandable, and aligned with guest intent has never been more important.
A Smart, Customised Approach
The Boost Direct Select program is built for properties who want expert support but don’t need the full Boost Direct strategy.
Whether you are:
- Happy with your website, but need SEO and marketing
- Building a new site, but want to manage social media yourself
- Looking for targeted support in paid ads, content, or email marketing
…Boost Direct Select gives you control, clarity, and results without paying for services you don’t need.
Ready to Take the Next Step?
Mirage Whitsundays is just one of many properties embracing this tailored approach. If you’re looking to grow your direct bookings, reduce OTA costs, and build long-term visibility — we’d love to help.