Posted on Nov 11th 2011
in Hotel Marketing
Today’s callers have evolved faster than most hotel sales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual tours, read conflicting online guest reviews and social media postings.
With all of the other priorities facing hoteliers today when it comes to managing voice reservations channels, it’s more than a fair question: “Why do we need a new reservations sales process?”
