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Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Apr 1st 2016 by Bryan Marsh
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you're thinking of holding a contest for your resort's Facebook audience, this easy to follow checklist of 10 tips is...
Posted on Sep 10th 2015 by Bryan Marsh
Image-based posts are some of the best performing types of content when it comes to driving Likes, comments, shares and click-throughs on Facebook. Are your resort's image posts performing as well as you'd like? Maximising engagement for the pictures you...
Posted on Aug 25th 2015 by Bryan Marsh
Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
Posted on Aug 17th 2015 by Bryan Marsh
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati...
Posted on Mar 24th 2015 by Bryan Marsh
With masses of businesses and brands vying for your audience's attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual ap...
Posted on Feb 3rd 2015 by Bryan Marsh
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world's most used social network, its shares you need to chase. The platform's algorithm gives more weightin...
Posted on Oct 29th 2014 by Bryan Marsh
Do your guests review your property on Facebook? The social platform's star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them,...
Posted on Jun 4th 2014 by Bryan Marsh
Optimal content length is something which has always been hotly debated among online marketers. Although there are no concrete rules regarding length, there are general guidelines you can use to inform your content creation efforts and ensure you strike t...
Posted on May 14th 2014 by Bryan Marsh
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best practices that can be relied on to drive Likes, comments an...
Posted on Feb 12th 2014 by Bryan Marsh
Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact...
Posted on Feb 5th 2014 by Lee Tester
How much does your social media community really like you? Facebook's Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property's brand so you can plan ways to bette...
Posted on Feb 4th 2014 by Bryan Marsh
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...
Posted on Dec 10th 2013 by Bryan Marsh
Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelin...
Posted on Nov 27th 2013 by Bryan Marsh
Christmas is just around the corner, and as people begin to decorate their homes for the season, it's time to think about how you can change up your resort's Facebook strategy to promote engagement and spread some festive spirit. Here are four simple idea...
Posted on Sep 5th 2013 by Lee Tester
Whether it's a rogue tweet from an employee or guest negativity on Facebook, it doesn't take much to spark a social media crisis that can leave your resort's carefully honed marketing campaign in tatters " if you're not prepared that is. Protecting yourse...
Posted on Aug 22nd 2013 by Bryan Marsh
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort's message se...
Posted on Aug 21st 2013 by Ashlee Hume
Back in July, Facebook rolled out their new and improved insights panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the information you're looking at . If you've never actually h...
Posted on Mar 14th 2013 by Bryan Marsh
Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses 'Likes' to create a personalised social search experience, Bing announced that it willnow incorporate 5x more social content from Facebook into its own search re...
Posted on Mar 14th 2013 by Bryan Marsh
As we've discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world's favourite social network is at last getting serious about search.However, although it may look like Facebook is finally stepping up to challe...
Posted on Jan 25th 2013 by Bryan Marsh
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebook...
Posted on Jan 24th 2013 by Bryan Marsh
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search....
Posted on Nov 20th 2012 by Bryan Marsh
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who t...
Posted on Nov 20th 2012 by Bryan Marsh
If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with...
Posted on Nov 5th 2012 by Lee Tester
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question 'What Now?" Firstly be under no impression that you are...
Posted on Jun 7th 2012 by Bryan Marsh
Facebook is currently testing a new feature called 'Offers' for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user's news feeds. The development could mean big things for your resort's soc...
Posted on May 18th 2012 by Bryan Marsh
One of the criticisms leveled at Facebook's mobile apps in the past has been that the social network giant simply has too many features to cram into one mobile experience. Facebook began to address this issue with the launch of Facebook Messenger, and n...
Posted on May 15th 2012 by Bryan Marsh
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement....
Posted on Mar 15th 2012 by Bryan Marsh
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system....
Posted on Mar 9th 2012 by Bryan Marsh
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's mar...
Posted on Mar 8th 2012 by Bryan Marsh
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward....
Posted on Mar 7th 2012 by Bryan Marsh
The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign....
Posted on Mar 6th 2012 by Bryan Marsh
Last Wednesday, Facebook launched a bunch of new features around Timeline for Pages, giving Page administrators the ability to upgrade to the Timeline redesign now or wait until forced in 30 days. There are a number of changes that will affect your hotel'...
Posted on Feb 9th 2012 by Bryan Marsh
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind....
Posted on Dec 2nd 2011 by Janice Diner @ Clikz
Travel and shopping are probably two of the most social activities we do with friends and loved ones. The hyper-interactive travel consumer is a new breed of engaged and informed traveler. They talk about travel before they travel, while they travel, and...
Posted on Oct 18th 2011 by Josh Constine
Facebook has yet to release a plugin that websites can install to ask for subscribers to Facebook profiles. Here's how to create your own, using the social network's badge creator....
Posted on Sep 14th 2011 by http://mumbrella.com.au/
Facebook has opened up its Places check-in service to brands with its first four Australian partners announced back in August....
Posted on Sep 13th 2011 by EyeForTravel
Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the "X check-ins" verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with "X were here"...
Posted on May 18th 2011 by Bryan Marsh
Tutorial on how to create a Facebook Fan page for your Hotel or Resort....
Posted on Apr 14th 2011 by Bryan Marsh
According to research released last Thursday by ForeSee Results, fewer than 1% of website visits, on average, come directly from a social media URL. While only 1% of site visitors come from a social media URL, 18% of site visitors report being influenced...
Posted on Mar 23rd 2011 by Bryan Marsh
Today we're going to demonstrate how to activate Facebook Insights for your hotels website. To do this you will need to have a Facebook Fan page setup for your Hotel, be the administrator of this Hotel Facebook Page and have access to your websites conten...
Posted on Mar 9th 2011 by Bryan Marsh
Facebook's like functionality has just been revamped to now publish a full news feed instead of just a one-line Recent Activity story. Previously the Like button would only publish the name of the page being Liked to the Recent Activity section of your pr...
Posted on Feb 18th 2011 by eTourism
Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that accommodation managers can easily manage their marketing strategies through these fan pages....
Posted on Jan 31st 2011 by eTourism
So if you have Facebook fans who aren't Twitter users, you can post your resorts' updates on your Facebook wall for your fans to see. When you do this, you can automatically post your Twitter updates straight to your Facebook wall....
Posted on Jan 29th 2011 by eTourism
So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should know...
Posted on Nov 22nd 2010 by eTourism
Are there important events at your resort that you just need to share with the world? Perhaps your resort is sponsoring a fashion show or want to show your prospective guests how close your resort is from the beach, then Livestream for Facebook is the...
Posted on Nov 8th 2010 by eTourism
In the Facebook press conference last Thursday, the social networking site announced that it is making updates to its mobile apps " specifically when it comes to Facebook Places....
Posted on Nov 4th 2010 by eTourism
Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline....
Posted on Oct 25th 2010 by eTourism
Facebook Places may still be new in Australia but it's no reason for your resort not to begin taking advantage of its potentials....
Posted on Oct 22nd 2010 by eTourism
With a business page, you can create advertisements that appear on targeted Facebook pages and allow you to reach a wider audience. With just an email address, you can quickly set up and customise your own business account on Facebook....
Posted on Oct 18th 2010 by eTourism
Microsoft and Facebook recently announced a new partnership that brings "Like" data and profile search to Bing....
Posted on Oct 5th 2010 by eTourism
Your resort's Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective?...
Posted on Sep 22nd 2010 by eTourism
A few weeks back, Facebook unveiled its new geolocation feature, Places"where users can check in at a particular place to share with friends. It was initially available in the United States but was recently launched in the United Kingdom and Japan....
Posted on Sep 20th 2010 by eTourism
Facebook and Microsoft are currently in talks of expanding the search ties the two have been sharing for many years. Sources say that these talks include the possibility for Microsoft's Bing search service to find data from consumer usage of the social n...
Posted on Sep 17th 2010 by eTourism
Aside from being a great resort, how else can you get more fans on Facebook? If you are running out of ideas, don't worry. We have just the 4 fan acquisition strategies to help your resort's Facebook page gain more fans....
Posted on Aug 31st 2010 by eTourism
While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potential"by using tags. The feature was overlooked by many people who aren't staying up-to-dat...
Posted on Aug 20th 2010 by Bryan Marsh
Facebook recently unveiled "Places", their much-awaited geolocation feature. How is it different from other location-based services such as Foursquare?...
Posted on Aug 19th 2010 by Bryan Marsh
Most hotels and apartments post photos of products and services on their pages to keep the customers updated. To date, there are many popular tools that you can use when uploading their photos. It all depends on what you are comfortable in using....
Posted on Aug 5th 2010 by Bryan Marsh
As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site....
Posted on Aug 4th 2010 by Bryan Marsh
Facebook marketing is growing at such overwhelming speeds but it's still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?,...
Posted on Jul 21st 2010 by Bryan Marsh
It is seemingly the important question being asked by Resorts and Internet Marketing campaign managers; Facebook Group or Page? There has been recent discussion as to benefits of Pages and Groups for Resorts wanting to increase their Facebook and subse...
Posted on Jul 8th 2010 by Bryan Marsh
It seems as though everyone's favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of social networking website Facebook. Faceboo...
Posted on Jun 28th 2010 by Bryan Marsh
The internet has truly turned mobile. The popular trend in today's society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere " buse...
Posted on Jun 25th 2010 by Bryan Marsh
With the developments of the internet and the increasingly popular trends of Social Media, reputation management has become a defining feature for many online users. Never before has it been this easy for people to find out personal information of other u...
Posted on Jun 23rd 2010 by Bryan Marsh
Gone are the days where majority of hotel bookings were made via calling the hotel direct. In today's mobile and social media society, the growing trend revolves around online; Online Travel Agencies (OTA), hotel websites, and mobile devices. More and mor...
Posted on Jun 16th 2010 by Bryan Marsh
The new Facebook "Like" button has been active since early april and we are beginning to see some interesting ways that this feature can benefit your Hotel! The new and improved "Like" button is said to act as an open channel, giving hotels the option...
Posted on May 20th 2010 by Bryan Marsh
How to deal with negative reviews in a consumer-driven Hotel industry? Social Media is rapidly taking over the way both you (a person involved in the Hotel industry), and the consumers look, feel and think about products....
Posted on May 19th 2010 by Bryan Marsh
With the iPad's impending release and its (already) massive popularity, I thought it was a good time to get you thinking above and beyond when it comes to new technology and your Hotel....
Posted on Apr 28th 2010 by Bryan Marsh
Last month we discussed the impending changes to the Facebook "Like" button. It looks like the wait for this new feature to become available is officially over. This week the popular social networking group released their new "Like" button for all accoun...
Posted on Apr 21st 2010 by Bryan Marsh
One of the most important factors for your hotel or resort is building a loyal online community. Inherent in this idea is ensuring you have the trust of your followers. So what are some easy ways you can build the trust of the people involved in your onli...
Posted on Apr 8th 2010 by Bryan Marsh
It's no surprise that social media is the way of the future. Would you like to improve your Resorts social media visibility? Whilst there is no set method of optimizing your Web 2.0 content, there are definitely a few key ideas that Resort can implem...
Posted on Apr 8th 2010 by Max Starkov
Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly re...
Posted on Apr 8th 2010 by Bryan Marsh
In recent years we have seen a shift in the way businesses are conducting their marketing. With the emergence of social media, the internet is becoming a prime source to interact with customers (present and future). Facebook is one of the leaders in this...
Posted on Apr 6th 2010 by Bryan Marsh
Create a Facebook Page for your Business: Setting up a Facebook Page for your business is a quick and effective way to put your business online. A Page is similar to a personal Profile, except that instead of people "Friending' you, public users can be...
Posted on Mar 31st 2010 by Bryan Marsh
Facebook is making a minor change to the way users interact with Product Pages. According to a recent confidential e-mail sent to several ad agencies, the popular social networking site announced they will be replacing the "Become a Fan" button with a "Li...
Posted on Mar 15th 2010 by Juliana Shallcross
Do you Foursquare? No, not the game you used to play on the blacktop at recess. We're talking about Foursquare, the newest darling of the social media realm that allows you to declare your exact locations via your mobile devices. That's what's called a "c...
Posted on Mar 12th 2010 by Bas van den Beld
For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media a...
Posted on Dec 18th 2009 by Bryan Marsh
Facebook claims to have more than 700,000 local business pages already created (http://www.facebook.com/press/info.php?statistics). This number is growing significantly each day, however Australian hotels and resorts seem to be slow on the up take....
Posted on Nov 13th 2009 by Bryan Marsh @bryanmarsh
Most hotels and resorts in Australia have not adopted social media. Social media is not going away, it is not something you can forget about and hope it passes by quietly. Social media is not a fad, its a trend, a game changer that needs to be adopted....
Posted on Nov 12th 2009 by Bryan Marsh @bryanmarsh
Well, Google has started the season of giving by providing free Wi-Fi on all Virgin America flights until January 15th. Yesterday, Google announced they are extending the gift of free Wi-Fi to 47 airports throughout America. Good work Google, when is it c...
Posted on Nov 10th 2009 by Bryan Marsh @bryanmarsh
This post will guide you through the steps required to set-up TweetDeck, a great tool for managing one or more Twitter accounts....