Content Marketing
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Posted on Dec 14th 2018 by Bryan Marsh
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. When it comes to the travel industry specifically, 93% of travellers will have a read through revie...
Posted on Nov 26th 2018 by Bryan Marsh
If there's one thing marketers love it's shortcuts or, as they've come to be known "hacks." Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of these shortcuts abs...
Posted on Oct 9th 2018 by Bryan Marsh
What's even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and int...
Posted on Sep 14th 2018 by Bryan Marsh
Content marketing is here to stay. In fact, it's an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it's no surprise that marketers are spending a siz...
Posted on Sep 1st 2018 by Bryan Marsh
Publishing new content to your hotel's website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, accord...
Posted on Jul 20th 2018 by Bryan Marsh
Every marketer out there has heard about the importance of publishing "quality" content by now. But the definition of quality is open to definition and varies wildly by brand and audience type. For instance, for a while now digital marketers have extolled...
Posted on Apr 16th 2018 by Bryan Marsh
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an ongoing, committed SEO strategy to secure and maintain a high r...
Posted on Mar 9th 2018 by Bryan Marsh
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and ale...
Posted on Dec 18th 2017 by Bryan Marsh
The online marketing industry is constantly evolving, and the cycle from "next big tactic" to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. 1. Generic, Churned-Out Co...
Posted on Jul 28th 2017 by Bryan Marsh
Have you taken a look at your old blog content recently? If you've been running the blog for several years, it's probably overdue a bit of a clean up. Why bother? Because both Google and your guests strongly favour fresh, highly relevant content. What's m...
Posted on Jun 23rd 2017 by Bryan Marsh
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the...
Posted on Jun 1st 2017 by Bryan Marsh
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it's one a lot of hoteliers are still in the dark about, or see as an optional 'extra' that they'll get round to now and then when they h...
Posted on Apr 5th 2017 by Bryan Marsh
It's something we all know by now: if you want to get found by your guests, you've got to make it to page one of Google search results. But getting there isn't easy. If you want to secure a spot on the first page of the SERPs, simply publishing great cont...
Posted on Jan 27th 2017 by Bryan Marsh
If you've been using content marketing to promote your hotel online for a while, chances are you've already created a sizeable number of blog posts. But are they actually generating traffic? No matter how interesting, helpful and engaging your content, if...
Posted on Nov 16th 2016 by Bryan Marsh
Content Marketing is a crucial tool for driving audience engagement, promoting your hotel and boosting your property's position in the search engine results pages. There's a huge amount of advice out there about how brands can deliver better content onlin...
Posted on Oct 5th 2016 by Bryan Marsh
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it's also really easy to get wrong. With millions of new pie...
Posted on Sep 23rd 2016 by Bryan Marsh
Do you know how long it takes the average reader to decide whether your hotel's content is worth the effort? Roughly 15 seconds. But what exactly runs through your audience's mind in this tiny timeframe? In a world overflowing with blog articles and socia...
Posted on Sep 20th 2016 by Bryan Marsh
Now that almost every brand under the sun has its own blog, businesses have to work harder than ever to ensure their content gets read and even more importantly, that it actually converts. Although competition for your guests' attention online is fierce,...
Posted on Jul 11th 2016 by Bryan Marsh
Today's travellers expect to be more than just another name on your hotel's contact list; they want a personalised marketing experience tailored to their individual needs and preferences. In simple terms, the more relevant the content you can deliver to y...
Posted on Jun 15th 2016 by Bryan Marsh
Content marketing can be time consuming, but it doesn't have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help save time, boost your productivity and drive results. 1. Optimi...
Posted on Jun 2nd 2016 by Bryan Marsh
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your audience. Most hotels start blogging with the best intention...
Posted on May 18th 2016 by Bryan Marsh
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated...
Posted on Feb 18th 2016 by Bryan Marsh
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel's website. If you regularly publish relevant, high quality blog articles, it will increase your rankings in the SERPs, especially if you take time to optimis...
Posted on Feb 10th 2016 by Bryan Marsh
As you're probably aware, SEO is far from dead. In fact, it's still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick wa...
Posted on Jan 21st 2016 by Bryan Marsh
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be...
Posted on Oct 23rd 2015 by Bryan Marsh
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your resort's website and social media pages is important, quantity a...
Posted on Apr 2nd 2015 by Bryan Marsh
You know what's even more important than creating great content to engage and inform your guests? Making sure they can actually find it! A successful content creation campaign is all about publishing high quality content regularly, and putting the extra w...
Posted on Mar 18th 2015 by Bryan Marsh
Content creation is one of the most effective ways you can connect to your guests on a deeper level, without eating too much into your marketing budget. A successful content marketing campaign will help you stay visible in search results, drawing guests t...
Posted on Feb 17th 2015 by Bryan Marsh
Content marketing is one of the most important ways to catch your guests' attention and drive more bookings online. It's also one of the most difficult skills to master. If you know you need to up your content game, but you're not sure where to start, her...
Posted on Feb 10th 2015 by Bryan Marsh
In the past couple of years, Google has put a big emphasis on the link between "quality content" and ranking highly in the search results. But what exactly does quality content look like? Put together using Google's guidelines and our own experience, here...
Posted on Oct 22nd 2014 by Bryan Marsh
Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign. It's one of the most important ways to reach your guests, build authority wi...
Posted on Oct 8th 2014 by Bryan Marsh
Do you track your resort's website metrics consistently? Perhaps you're unsure how to best put the data to use to maximise your marketing efforts? To understand which aspects of your content strategy are working, and which are falling flat, you need to lo...
Posted on Oct 7th 2014 by Bryan Marsh
Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings. Fortunately, you can run tests on practically every aspect of your blogging camp...
Posted on Sep 10th 2014 by Bryan Marsh
In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn't generating the traffic and bookings you'd like it to, it's time to identify bad habits so you can break free of your blogging rut and sta...
Posted on Jun 17th 2014 by Bryan Marsh
The abundance of analytics tools available online have made it easier than ever to measure the impact of content campaigns. But away from valuable metrics like click-through rates, bounce rates and traffic volume, there are other, less tangible benefits o...
Posted on Jun 4th 2014 by Bryan Marsh
Optimal content length is something which has always been hotly debated among online marketers. Although there are no concrete rules regarding length, there are general guidelines you can use to inform your content creation efforts and ensure you strike t...
Posted on May 7th 2014 by Bryan Marsh
Your page stats show that people are viewing your blogs, but why aren't they clicking your calls to action? Why aren't they commenting? Most importantly, why aren't they booking? If your guests are failing to engage with your blogs, it's time to identify...
Posted on Apr 16th 2014 by Bryan Marsh
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn't easy, even for multinational brands with huge marketing budgets. With Google constan...
Posted on Apr 15th 2014 by Bryan Marsh
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication...
Posted on Mar 19th 2014 by Bryan Marsh
However well you've done your guest persona research, it's not always easy thinking up blog topic ideas that are highly relevant and exciting to your audience each week. Fortunately, within just a few simple steps, you can identify the kind of blog posts...
Posted on Mar 12th 2014 by Bryan Marsh
As you know, your resort's blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing bookings. Naturally, you want your blog to perform even better, but w...
Posted on Mar 12th 2014 by Bryan Marsh
Adding fresh, interesting and well written content to your property's website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google's 'Hummingbird' u...
Posted on Feb 19th 2014 by Bryan Marsh
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere....
Posted on Nov 13th 2013 by Bryan Marsh
If you've ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing automation software doesn't actually make the work of your resort's...
Posted on Nov 13th 2013 by Bryan Marsh
Google's 'Hummingbird' switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort's website. Great content is an extremely effective tool for driving traffic...
Posted on Sep 10th 2013 by Bryan Marsh
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query, the company has introduced a series of algorithm updates...
Posted on Jan 22nd 2013 by Bryan Marsh
There's no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the bes...
Posted on Oct 10th 2012 by Bryan Marsh
If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the ke...
Posted on Sep 25th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Sep 18th 2012 by Bryan Marsh
As you have probably heard by now, "to attract links you need great content." But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and avoid....
Posted on Sep 10th 2012 by Bryan Marsh
Including an image with your blog post is one of the best ways to catch the reader's eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel's blog for fear of cost or copyright issues, you'll be plea...
Posted on Aug 24th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Mar 1st 2012 by Bryan Marsh
When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming....
Posted on Nov 14th 2011 by Pamela Vaughan
That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding...