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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

How To Drive More Social Shares For Your Website Content

Posted in Social Media on 04 March, 2015 - by Bryan Marsh
How To Drive More Social Shares For Your Website Content

Want to reach a wider audience with your resort's website content? All it takes is a few simple steps to maximise the appeal of your site's content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and t...

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3 SEO Strategies to Try Right Now

Posted in Search Engine Marketing on 03 March, 2015 - by Bryan Marsh
Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on keyword matching, focusing instead on context, uniqueness and quality in an attempt to serve up the most relevant results for its users. So...

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Marketing Tasks To Boost Your ROI in 2015

Posted in Hotel Marketing on 24 February, 2015 - by Bryan Marsh
Image courtesy of pakorn at FreeDigitalPhotos.net

However many marketing goals you've made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let's take a look at som...

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How To Excel at Social Customer Service

Posted in Social Media on 24 February, 2015 - by Bryan Marsh
Image courtesy of Master isolated images at FreeDigitalPhotos.net

More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and...

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10 Content Marketing Tips You Need To Know

Posted in Content Marketing on 17 February, 2015 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Content marketing is one of the most important ways to catch your guests' attention and drive more bookings online. It's also one of the most difficult skills to master. If you know you need to up your content game, but you're not sure where to start, her...

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