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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

How Often Should You Adjust Your Resort’s SEO Strategy? Part One: On-Page Elements

Posted in Search Engine Marketing on 16 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Perfecting your SEO strategy is not a one-off task; it's an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website's ranking, the amount of organic traffic...

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Start Now: Prep Your Email Campaign for the Christmas Season

Posted in Email Marketing on 16 October, 2014 - by Bryan Marsh
Image courtesy of photostock at FreeDigitalPhotos.net

Your guests might be stocking up on sweets for trick-or-treaters, but it's time for you to think slightly further ahead and start strategising your resort's Christmas email campaigns. Email continues to be one of the most effective ways to reach your audi...

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3 Ways to Use Metrics To Improve Your Content Marketing Campaign

Posted in Content Marketing on 08 October, 2014 - by Bryan Marsh
3 Ways to Use Metrics To Improve Your Content Marketing Campaign

Do you track your resort's website metrics consistently? Perhaps you're unsure how to best put the data to use to maximise your marketing efforts? To understand which aspects of your content strategy are working, and which are falling flat, you need to lo...

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Want to Boost Your Blog’s Power to Convert? Here are 6 Tests to Try

Posted in Content Marketing on 07 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings. Fortunately, you can run tests on practically every aspect of your blogging camp...

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4 Crucial Reasons Why Your Resort Needs a Responsive Website

Posted in Hotel Marketing on 24 September, 2014 - by Bryan Marsh
4 Crucial Reasons Why Your Resort Needs a Responsive Website

There's no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won't just cause a headache for your guests, it'll lose you masses of...

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