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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.


Google Pigeon Set To Overhaul Local Search

Posted in Industry News on 12 August, 2014 - by Bryan Marsh
Google Pigeon Set To Overhaul Local Search

At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed 'Pigeon.' The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals...

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5 Critical SEO Mistakes To Avoid

Posted in Search Engine Marketing on 06 August, 2014 - by Bryan Marsh
5 Fatal Usability Mistakes That Could Be Killing Your Bookings

Successful SEO is about much more than keyword rankings. If you want your resort's website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid....

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Who Needs Google? 5 Simple Ways To Generate Traffic Without Organic Search Results

Posted in Search Engine Marketing on 05 August, 2014 - by Bryan Marsh
Image courtesy of pakorn /

Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort's name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantl...

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Mobile Email Optimisation For Beginners

Posted in Mobile on 25 June, 2014 - by Bryan Marsh
Image courtesy of Feelart /

Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no...

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3 Tactics To Maximise Your Everyday Social Media Routine

Posted in Social Media on 24 June, 2014 - by Bryan Marsh
Image courtesy of Master isolated images /

Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater...

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