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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

Google Sends Out Mass Email Warnings to Non-Mobile Friendly Sites

Posted in Industry News on 27 January, 2015 - by Bryan Marsh
Google Sends Out Mass Email Warnings to Non-Mobile Friendly Sites

In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users. The email notifications, which have been sent out on a mass scale via W...

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4 Tips to Make Semantic Search Work For Your Resort

Posted in Hotel Marketing on 27 January, 2015 - by Bryan Marsh
Image courtesy of bearvader at FreeDigitalPhotos.net

Google has changed search dramatically in the last couple of years, transforming it from a system that could be 'tricked' with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant re...

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It’s Time To Give Your Email Campaigns A Quick Makeover

Posted in Email Marketing on 20 January, 2015 - by Bryan Marsh
Image courtesy of cooldesign at FreeDigitalPhotos.net

If you're anything like us, you've probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break. It's highly likely that some of your guests feel the same, which is why this is a great time to bring...

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3 Tactics To Drop From Your Online Marketing Campaigns in 2015

Posted in Hotel Marketing on 20 January, 2015 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas...

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3 SEO Tactics To Start The New Year Right

Posted in Search Engine Marketing on 16 January, 2015 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Creating an effective SEO campaign is an ongoing commitment " you should be continuingly revisiting your strategies to ensure your site ranks highly in the SERPs and gets clicked-on by your guests. Now that the New Year celebrations are over, why not take...

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