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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

3 Ways To Start Creating Better Content Today

Posted in Content Marketing on 22 October, 2014 - by Bryan Marsh
Image courtesy of phanlop88 at FreeDigitalPhotos.net

Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign. It's one of the most important ways to reach your guests, build authority wi...

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How Often Should You Adjust Your Resort’s SEO Strategy? Part Two: Off-Page Elements

Posted in Search Engine Marketing on 22 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic. It's now time to turn our attention to the of...

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How Often Should You Adjust Your Resort’s SEO Strategy? Part One: On-Page Elements

Posted in Search Engine Marketing on 16 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Perfecting your SEO strategy is not a one-off task; it's an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website's ranking, the amount of organic traffic...

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Start Now: Prep Your Email Campaign for the Christmas Season

Posted in Email Marketing on 16 October, 2014 - by Bryan Marsh
Image courtesy of photostock at FreeDigitalPhotos.net

Your guests might be stocking up on sweets for trick-or-treaters, but it's time for you to think slightly further ahead and start strategising your resort's Christmas email campaigns. Email continues to be one of the most effective ways to reach your audi...

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3 Ways to Use Metrics To Improve Your Content Marketing Campaign

Posted in Content Marketing on 08 October, 2014 - by Bryan Marsh
3 Ways to Use Metrics To Improve Your Content Marketing Campaign

Do you track your resort's website metrics consistently? Perhaps you're unsure how to best put the data to use to maximise your marketing efforts? To understand which aspects of your content strategy are working, and which are falling flat, you need to lo...

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