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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

5 Tips for Better Organic Traffic Analysis

Posted in Search Engine Marketing on 11 September, 2014 - by Bryan Marsh
5 Tips for Better Organic Traffic Analysis

Google Analytics is one of the best tools out there for getting to grips with your website metrics, but if you haven't set it up correctly, all you'll achieve is inaccurate data and incorrect conclusions about how your organic traffic converts. Here are 5...

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3 Bad Blogging Habits To Break Today

Posted in Content Marketing on 10 September, 2014 - by Bryan Marsh
3 Bad Blogging Habits To Break Today

In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn't generating the traffic and bookings you'd like it to, it's time to identify bad habits so you can break free of your blogging rut and sta...

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Google Pigeon Set To Overhaul Local Search

Posted in Industry News on 12 August, 2014 - by Bryan Marsh
Google Pigeon Set To Overhaul Local Search

At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed 'Pigeon.' The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals...

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5 Critical SEO Mistakes To Avoid

Posted in Search Engine Marketing on 06 August, 2014 - by Bryan Marsh
5 Fatal Usability Mistakes That Could Be Killing Your Bookings

Successful SEO is about much more than keyword rankings. If you want your resort's website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid....

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Who Needs Google? 5 Simple Ways To Generate Traffic Without Organic Search Results

Posted in Search Engine Marketing on 05 August, 2014 - by Bryan Marsh
Image courtesy of pakorn / FreeDigitalPhotos.net

Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort's name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantl...

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