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Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.


What You Should Know About Google’s Upcoming Mobile Update

Posted in Mobile on 09 April, 2015 - by Lee Tester
Image courtesy of Vichaya Kiatying-Angsulee at

The internet is becoming more mobile by the day, and unsurprisingly, it's Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal w...

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3 Tips For Getting More From Your Online Reviews

Posted in Hotel Marketing on 08 April, 2015 - by Bryan Marsh
Image courtesy of Stuart Miles at

With a world of opinions and information right at their fingertips, it's now a given that your guests will check out a fair number of reviews before making a booking. So how can you make sure that you're using these reviews to your best advantage? Of cour...

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How To Get Your Resort’s Content Seen By More People

Posted in Content Marketing on 02 April, 2015 - by Bryan Marsh
Image courtesy of patrisyu at

You know what's even more important than creating great content to engage and inform your guests? Making sure they can actually find it! A successful content creation campaign is all about publishing high quality content regularly, and putting the extra w...

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3 Steps To Get Your Resort Mobile-Ready

Posted in Mobile on 01 April, 2015 - by Bryan Marsh
3 Steps To Get Your Resort Mobile Ready

2014 saw an upsurge in travellers using their handheld devices not only to browse and plan their breaks, but also to book. Although it does not yet rival desktop when it comes to booking volume, mobile has become a major distribution channel which hotels...

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Travel Is More Mobile Than Ever – Join In Or Lose Out

Posted in Mobile on 25 March, 2015 - by Bryan Marsh
Image courtesy of tuelekza at

Today's travellers are researching, planning and booking their breaks online, and more than ever before their using their Smartphones to help them do it. It's a trend that is only set to escalate according to data specialists Euromonitor, who predict that...

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