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Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

Boost Your Facebook Posts With Audience Insights

Posted in Social Media on 25 August, 2015 - by Bryan Marsh
Image courtesy of Nutdanai Apikhomboonwaroot at FreeDigitalPhotos.net

Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...

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New eTourism Online Functionality: CTD & CTA

Posted in eTourism Online on 19 August, 2015 - by eTourism Support
Advancepurchase

eTourism has released a new update to our market leading reservations software eTourism Online. We have built a "Closed to Arrival" (CTA) and a "Closed to Departure" (CTD) functionality to enable managers to administer their inventory and maximise their o...

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A Quick Guide To Bidding By Facebook CPC

Posted in Hotel Marketing on 17 August, 2015 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati...

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New eTourism Online Functionality: - Advanced Purchase & Non-Refundable Rates

Posted in eTourism Online on 20 July, 2015 - by eTourism Support
Advancepurchase

Due to popular demand - eTourism is pleased to announce that we have now created 2 new pieces of functionality to assist in selling your rooms online: ADVANCED PURCHASE & NON-REFUNDABLE RATES!...

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What You Should Know About Google’s Upcoming Mobile Update

Posted in Mobile on 09 April, 2015 - by Lee Tester
Image courtesy of Vichaya Kiatying-Angsulee at FreeDigitalPhotos.net

The internet is becoming more mobile by the day, and unsurprisingly, it's Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal w...

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