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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

5 Crucial Content Marketing Stats for 2014

Posted in Content Marketing on 16 April, 2014 - by Bryan Marsh
5 Crucial Content Marketing Stats for 2014

Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn't easy, even for multinational brands with huge marketing budgets. With Google constan...

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The Five Biggest Mistakes You’re Making on Social Media

Posted in Social Media on 16 April, 2014 - by Bryan Marsh
Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net

Social media is constantly evolving, and as we all strive to keep pace, it's inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders you might be guilty of, and how to avoid making them again....

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Simple Ways to Get More From Your Content Marketing Campaign, Without Creating More Content

Posted in Content Marketing on 15 April, 2014 - by Bryan Marsh
5 Basic Rules For Better Content Marketing

When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication...

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How To Retain More Guests Through Post-Booking Email Engagement

Posted in Email Marketing on 09 April, 2014 - by Bryan Marsh
How To Retain More Guests Through Post-Booking Email Engagement

It's less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money...

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Hotel Finder, Paid Ads And The Future of Hotel SERP Listings

Posted in Hotel Marketing on 09 April, 2014 - by Bryan Marsh
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings

Google's accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort online when it gets rolled out fully over here in the near futur...

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