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Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.


5 Ways To Improve Your Hotel’s Search Presence

Posted in Hotel Marketing on 21 September, 2015 - by Bryan Marsh
Image courtesy of Stuart Miles at

Search engines, and particularly Google, remain one of your guests' favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet prese...

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How To Create Facebook Photo Posts That Generate Results

Posted in Social Media on 10 September, 2015 - by Bryan Marsh
How To Create Facebook Photo Posts That Generate Results

Image-based posts are some of the best performing types of content when it comes to driving Likes, comments, shares and click-throughs on Facebook. Are your resort's image posts performing as well as you'd like? Maximising engagement for the pictures you...

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How To Succeed at SEO: Optimise For Your Guests First, Searchbots Second

Posted in Search Engine Marketing on 02 September, 2015 - by Admin
How To Succeed At Seo - Image courtesy of Stuart Miles at

Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them. Keywords remain important, but you'll need to do far more than...

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Boost Your Facebook Posts With Audience Insights

Posted in Social Media on 25 August, 2015 - by Bryan Marsh
Image courtesy of Nutdanai Apikhomboonwaroot at

Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...

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New eTourism Online Functionality: CTD & CTA

Posted in eTourism Online on 19 August, 2015 - by eTourism Support

eTourism has released a new update to our market leading reservations software eTourism Online. We have built a "Closed to Arrival" (CTA) and a "Closed to Departure" (CTD) functionality to enable managers to administer their inventory and maximise their o...

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