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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

6 Quick Tips for Writing Emails That Drive Opens and Clicks

Posted in Email Marketing on 29 October, 2014 - by Bryan Marsh
Image courtesy of Master isolated images at FreeDigitalPhotos.net

It has happened to all of us. You've created the perfect email message for your guests. You've polished each sentence to address their needs and engage their interests. You've taken time to pick the most compelling subject line you can think of....

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Facebook Reviews: Why They Matter and How You Should Respond To Them

Posted in Social Media on 29 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Do your guests review your property on Facebook? The social platform's star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them,...

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3 Ways To Start Creating Better Content Today

Posted in Content Marketing on 22 October, 2014 - by Bryan Marsh
Image courtesy of phanlop88 at FreeDigitalPhotos.net

Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign. It's one of the most important ways to reach your guests, build authority wi...

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How Often Should You Adjust Your Resort’s SEO Strategy? Part Two: Off-Page Elements

Posted in Search Engine Marketing on 22 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic. It's now time to turn our attention to the of...

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How Often Should You Adjust Your Resort’s SEO Strategy? Part One: On-Page Elements

Posted in Search Engine Marketing on 16 October, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Perfecting your SEO strategy is not a one-off task; it's an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website's ranking, the amount of organic traffic...

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