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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

Creating Lovable Marketing

Posted in Hotel Marketing on 14 March, 2013 - by Ashlee Hume
Love Small

When was the last time you heard someone say 'I really do love being marketed to'? Probably never. If you take a moment to think about the things you love...chances are your guests feel exactly the same. The idea behind this so called 'loveable marketing'...

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Bing Incorporates 5x More Facebook Data into its Search Results

Posted in Social Media on 14 March, 2013 - by Bryan Marsh
Computersmall 2

Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses 'Likes' to create a personalised social search experience, Bing announced that it willnow incorporate 5x more social content from Facebook into its own search re...

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Why Facebook Graph Search is Unique

Posted in Social Media on 14 March, 2013 - by Bryan Marsh
Detective Small

As we've discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world's favourite social network is at last getting serious about search.However, although it may look like Facebook is finally stepping up to challe...

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6 Tips for Passing the 'Blink Test'

Posted in Website Design on 28 February, 2013 - by Bryan Marsh
Man one eye blinking etourism

Your website needs to grab visitors' attention, communicate your message and spark the viewer's interest...and all within the blink of an eye. This is the dreaded 'Blink Test' of online marketing, the 3-5 seconds it takes for a visitor to land on your web...

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Opening Up - Tactics to Achieve Higher Open Rates

Posted in Email Marketing on 22 February, 2013 - by Ashlee Hume
Istock 000002284088xsmall

Pick me, pick me! It's the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source: www.vision6.com.au...

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