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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

4 Crucial Reasons Why Your Resort Needs a Responsive Website

Posted in Hotel Marketing on 24 September, 2014 - by Bryan Marsh
4 Crucial Reasons Why Your Resort Needs a Responsive Website

There's no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won't just cause a headache for your guests, it'll lose you masses of...

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How To Kick-Start Your Rich Media SEO Plan

Posted in Search Engine Marketing on 24 September, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Images and video have appeared in search results for some time now, but often, rich media of this type is very much an afterthought when it comes to search engine optimisation. Although optimising text content is integral to any successful SEO strategy, p...

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How To Improve Your Social Customer Service

Posted in Hotel Marketing on 15 September, 2014 - by Bryan Marsh
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Responding to your guests on social media is now an essential component of customer service and your online reputation hinges on getting it right. Are you delivering the best customer service possible for your guests on Facebook and other social platforms...

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5 Tips for Better Organic Traffic Analysis

Posted in Search Engine Marketing on 11 September, 2014 - by Bryan Marsh
5 Tips for Better Organic Traffic Analysis

Google Analytics is one of the best tools out there for getting to grips with your website metrics, but if you haven't set it up correctly, all you'll achieve is inaccurate data and incorrect conclusions about how your organic traffic converts. Here are 5...

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3 Bad Blogging Habits To Break Today

Posted in Content Marketing on 10 September, 2014 - by Bryan Marsh
3 Bad Blogging Habits To Break Today

In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn't generating the traffic and bookings you'd like it to, it's time to identify bad habits so you can break free of your blogging rut and sta...

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