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Hotel Marketing Blog

Keep up to date with the latest information and tips about hotel and resort marketing and the latest technologies with the eTourism Hotel Marketing Blog.

 

Mobile Email Optimisation For Beginners

Posted in Mobile on 25 June, 2014 - by Bryan Marsh
Image courtesy of Feelart / FreeDigitalPhotos.net

Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no...

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3 Tactics To Maximise Your Everyday Social Media Routine

Posted in Social Media on 24 June, 2014 - by Bryan Marsh
Image courtesy of Master isolated images / FreeDigitalPhotos.net

Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater...

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What Makes A Great Homepage? 5 Crucial Elements You Cannot Afford To Leave Out

Posted in Website Design on 24 June, 2014 - by Bryan Marsh
Image courtesy of arztsamui / FreeDigitalPhotos.net

Do you know which page gets viewed the most on the average website? Yep, you guessed it " it's the homepage. That's not surprising when you consider: It's probably the oldest page on your site (and has therefore gathered the most inbound links) and its UR...

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Why Link Building Is Far From Dead – And Crucial To Your Online Campaign

Posted in Search Engine Marketing on 18 June, 2014 - by Bryan Marsh
Image courtesy of sheelamohan / FreeDigitalPhotos.net

From social media to blogging and email marketing, there are so many strategies available to improve your resort's online visibility that it's easy to overlook one of the oldest, yet most effective. After all, link building is dead, isn't it? The answer t...

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4 Steps To Climb The Search Results

Posted in Search Engine Marketing on 18 June, 2014 - by Bryan Marsh
Image courtesy of Master isolated images / FreeDigitalPhotos.net

There's no doubt about it: if you want to climb the search results, capture valuable relevant traffic and send it to your resort's website, you have a lot of work to put in. You need to design a strong SEO strategy, implement it successfully into your sit...

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