Social Media

Posted on Sep 15th 2017 by Bryan Marsh
It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc...
Posted on Sep 1st 2017 by Bryan Marsh
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you're consistently driving a steady stream of social traffic to your website is not always...
Posted on Aug 4th 2017 by Bryan Marsh
Maintaining an active presence on YouTube is a great way to show off all that your hotel has to offer, widen your reach, promote your website and ultimately, drive bookings. In today's blog, we'll look at three simple but effective tactics for converting...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...
Posted on May 4th 2017 by Bryan Marsh
Increasing the amount of time guests spend watching your hotel's YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or "audience retent...
Posted on Mar 29th 2017 by Bryan Marsh
Social media has been a core component of every brand's online strategy for years now, but as the world of networks and apps continues to evolve, competition for your audience's attention is fierce. In a bid to get noticed, many marketers are striving to...
Posted on Mar 1st 2017 by Bryan Marsh
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to...
Posted on Oct 19th 2016 by Bryan Marsh
It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns. Social media offers a fantastic opportunity to re...
Posted on Oct 13th 2016 by Bryan Marsh
Social media marketing is about promoting your brand and getting word out there about your hotel, but it's also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of y...
Posted on Sep 28th 2016 by Bryan Marsh
If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...
Posted on Sep 12th 2016 by Bryan Marsh
Are you using videos as part of your hotel's social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you're regularly includi...
Posted on Aug 25th 2016 by Bryan Marsh
Whatever the demographic makeup of your guests, it's safe to say that many of them live out a large portion of their lives on social media posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and rese...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Jul 13th 2016 by Bryan Marsh
Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...
Posted on Jul 7th 2016 by Bryan Marsh
When starting out on social media, most hoteliers approach content creation from their property's perspective, focusing on creating posts that show off all their great facilities, offers and discounts. It's not surprising, since the whole goal of social m...
Posted on Jun 28th 2016 by Bryan Marsh
Do you want to expand your hotel's social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning t...
Posted on Jun 17th 2016 by Bryan Marsh
What's the first thing people look at when they arrive on your hotel's Facebook page? You got it it's your Facebook cover photo. Since it's probably the most noticeable part of your page, it's essential that your cover photo is eye-catching, engaging and...
Posted on May 31st 2016 by Bryan Marsh
Adding videos to your hotel's social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn't cost you thousands of dollars for high end production. In fact, som...
Posted on May 11th 2016 by Bryan Marsh
Are you struggling to juggle all your hotel's social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today's blog, we'll look at 5 ways to stre...
Posted on Apr 20th 2016 by Bryan Marsh
Did you know your hotel's social media activities can serve as a valuable boost to your SEO? In today's blog, we'll look at 3 ways social can support your website's visibility in the search results. 1. Own the SERPs For Your Hotel's Business Name If you w...
Posted on Apr 6th 2016 by Bryan Marsh
Everyone has a bad habit (or two) that they just can't quite break, whether it's biting our fingernails, checking Facebook every 5 minutes or hitting the snooze button too often in the morning. The same is true when it comes to social media marketing. Exc...
Posted on Apr 1st 2016 by Bryan Marsh
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you're thinking of holding a contest for your resort's Facebook audience, this easy to follow checklist of 10 tips is...
Posted on Feb 29th 2016 by Bryan Marsh
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga...
Posted on Feb 17th 2016 by Bryan Marsh
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your hotel's marketing plan. But how can you communicate your message...
Posted on Dec 15th 2015 by Bryan Marsh
Are your hotel's videos falling flat on YouTube? Optimising your content to take advantage of the site's algorithm will ensure your videos get seen by more of your guests. In today's blog, we'll look at 5 ways you can rank higher in YouTube search. 1. Dis...
Posted on Nov 20th 2015 by Bryan Marsh
If you want to increase Likes and shares and get noticed in your guests' social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis. But running powerfully effective social content campaigns needn't take a huge toll on yo...
Posted on Sep 10th 2015 by Bryan Marsh
Image-based posts are some of the best performing types of content when it comes to driving Likes, comments, shares and click-throughs on Facebook. Are your resort's image posts performing as well as you'd like? Maximising engagement for the pictures you...
Posted on Aug 25th 2015 by Bryan Marsh
Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
Posted on Mar 24th 2015 by Bryan Marsh
With masses of businesses and brands vying for your audience's attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual ap...
Posted on Mar 4th 2015 by Bryan Marsh
Want to reach a wider audience with your resort's website content? All it takes is a few simple steps to maximise the appeal of your site's content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and t...
Posted on Feb 24th 2015 by Bryan Marsh
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and...
Posted on Feb 3rd 2015 by Bryan Marsh
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world's most used social network, its shares you need to chase. The platform's algorithm gives more weightin...
Posted on Oct 29th 2014 by Bryan Marsh
Do your guests review your property on Facebook? The social platform's star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them,...
Posted on Jun 24th 2014 by Bryan Marsh
Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater...
Posted on Jun 11th 2014 by Bryan Marsh
Up until now you've probably been investing most of your resort's social media energy and resources into building your fan base on Facebook. Now, with Google+ getting bigger and more important by the day, it's time to do the same on Google's own social ne...
Posted on Jun 4th 2014 by Bryan Marsh
Polling is a powerful but often overlooked tool than can help you gather feedback for your resort, build a community, create fresh content and even increase your website traffic. Best of all, it can easily be worked into your social media strategy simply...
Posted on May 20th 2014 by Bryan Marsh
Some rules are made to be broken, and social media rules are no exception. That's not to say you should let chaos reign on your account, but if you're sticking to the following code of conduct too rigidly, you could actually be limiting your campaign's po...
Posted on May 19th 2014 by Bryan Marsh
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year. Despite these figures, it's still a relatively small social network in terms of membership, not least when compared with Fac...
Posted on May 14th 2014 by Bryan Marsh
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best practices that can be relied on to drive Likes, comments an...
Posted on May 7th 2014 by Bryan Marsh
Thanks to its integration with other Google products like YouTube and search results, Google+ provides more opportunities to interact with your audience and drive web traffic than any other social platform. But to drive this traffic, you must first get yo...
Posted on Apr 29th 2014 by Bryan Marsh
In an ideal world, all your fans and followers on social media would head straight to your resort's website to find out more about your property, sign up to your mailing list and get ready to book. In reality, most of them need a gentle push. These 3 tips...
Posted on Apr 16th 2014 by Bryan Marsh
Social media is constantly evolving, and as we all strive to keep pace, it's inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders you might be guilty of, and how to avoid making them again....
Posted on Apr 7th 2014 by Lee Tester
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it's also important to set...
Posted on Mar 19th 2014 by Bryan Marsh
Social media has broken down the barriers between hotels and their guests, allowing properties of all sizes to engage with their audience in a way that is less corporate, more human and more engaging. Whatever your platform(s) of choice, succeeding in the...
Posted on Mar 19th 2014 by Bryan Marsh
Where once, someone might share a positive customer service experience over a chat and a coffee with a few friends, people are now taking to social media in their droves to share photos, write reviews and publish their personal experiences with an audienc...
Posted on Mar 12th 2014 by Bryan Marsh
You know you need to post to your property's social media accounts regularly to keep your audience engaged, but how often is enough? Is there such as thing as too often? And what's the best time of day to post for maximum results?...
Posted on Mar 5th 2014 by Bryan Marsh
Images generate more engagement across social networks than any other kind of content, which means if you're not already posting pics that resonate with your guests on a regular basis, you're missing out on a ton of shares, likes and website traffic. So h...
Posted on Mar 5th 2014 by Bryan Marsh
As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+ makes it easy to reach out to these brand evangelists an...
Posted on Feb 26th 2014 by Bryan Marsh
You probably know by now that an effective, well maintained social media presence can boost your property's SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also...
Posted on Feb 5th 2014 by Lee Tester
How much does your social media community really like you? Facebook's Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property's brand so you can plan ways to bette...
Posted on Feb 4th 2014 by Bryan Marsh
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...
Posted on Dec 17th 2013 by Bryan Marsh
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and engage in helpful and meaningful conversations that demon...
Posted on Dec 10th 2013 by Bryan Marsh
Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelin...
Posted on Dec 4th 2013 by Administrator
Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of 'Place Pins'. This new kind of pin has been designed primarily to cater for the increasing number of travellers that use the social platform, a...
Posted on Nov 27th 2013 by Bryan Marsh
Christmas is just around the corner, and as people begin to decorate their homes for the season, it's time to think about how you can change up your resort's Facebook strategy to promote engagement and spread some festive spirit. Here are four simple idea...
Posted on Nov 26th 2013 by Bryan Marsh
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing 'virtual pinboard' to share their holiday plans and dreams...
Posted on Nov 19th 2013 by Bryan Marsh
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users to get creative with the video cameras on their Smartphones to create...
Posted on Nov 12th 2013 by Bryan Marsh
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring popularity of image-based social media, the site has rec...
Posted on Nov 5th 2013 by Bryan Marsh
Social media has become an essential component of every business's digital marketing toolbox. Used effectively, it's one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings. If your so...
Posted on Oct 24th 2013 by Lee Tester
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel's performance. The insights contained in these reports can be used to hone your video marketing strateg...
Posted on Oct 24th 2013 by Lee Tester
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn't work...
Posted on Oct 9th 2013 by Bryan Marsh
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They're all predominately visual sites, which use photos and video as their key source of content. Crucially, this content isn't supplied by the brands, but by the users' thems...
Posted on Oct 8th 2013 by Lee Tester
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here's a...
Posted on Oct 3rd 2013 by Bryan Marsh
Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers. The new, enhanced "article pin" is designed to make it easier for users to save and collect interesting written content they find around the web for f...
Posted on Sep 18th 2013 by Lee Tester
If you're already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time. By now, you've probably heard of Pinterest and Instagram two still relatively new phot...
Posted on Sep 9th 2013 by Bryan Marsh
With 359 million users logging in every month, Google+ is hot on Facebook's heels as the second largest social media site in the world. And now that Google is prioritising content from the platform on the search results page, it's quickly becoming one of...
Posted on Sep 5th 2013 by Lee Tester
Whether it's a rogue tweet from an employee or guest negativity on Facebook, it doesn't take much to spark a social media crisis that can leave your resort's carefully honed marketing campaign in tatters " if you're not prepared that is. Protecting yourse...
Posted on Aug 28th 2013 by Lee Tester
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. Despite this rapid rise to success, it seems many businesses and bra...
Posted on Aug 22nd 2013 by Bryan Marsh
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort's message se...
Posted on Aug 21st 2013 by Ashlee Hume
Back in July, Facebook rolled out their new and improved insights panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the information you're looking at . If you've never actually h...
Posted on Aug 15th 2013 by Bryan Marsh
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with your service....
Posted on Mar 14th 2013 by Bryan Marsh
Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses 'Likes' to create a personalised social search experience, Bing announced that it willnow incorporate 5x more social content from Facebook into its own search re...
Posted on Mar 14th 2013 by Bryan Marsh
As we've discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world's favourite social network is at last getting serious about search.However, although it may look like Facebook is finally stepping up to challe...
Posted on Jan 25th 2013 by Bryan Marsh
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebook...
Posted on Jan 24th 2013 by Bryan Marsh
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search....
Posted on Nov 20th 2012 by Bryan Marsh
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who t...
Posted on Nov 20th 2012 by Bryan Marsh
If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with...
Posted on Nov 5th 2012 by Lee Tester
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question 'What Now?" Firstly be under no impression that you are...
Posted on Sep 6th 2012 by Bryan Marsh
If you struggle to memorise that long string of random numbers that makes up your hotel's Google + business page, you'll be pleased to hear that Google is in the process of rolling out shorter, more professional custom URLs to thousands of its users....
Posted on Jun 7th 2012 by Bryan Marsh
Facebook is currently testing a new feature called 'Offers' for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user's news feeds. The development could mean big things for your resort's soc...
Posted on May 23rd 2012 by Bryan Marsh
Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you'll be able to clic...
Posted on May 15th 2012 by Bryan Marsh
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard....
Posted on May 15th 2012 by Bryan Marsh
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement....
Posted on Apr 12th 2012 by Bryan Marsh
Pinterest is the latest social media network taking the world by storm, and if you haven't checked it out yet, well, you should....
Posted on Mar 15th 2012 by Bryan Marsh
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system....
Posted on Mar 9th 2012 by Bryan Marsh
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's mar...
Posted on Mar 8th 2012 by Bryan Marsh
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward....
Posted on Mar 7th 2012 by Bryan Marsh
The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign....
Posted on Mar 6th 2012 by Bryan Marsh
Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets for hotels....
Posted on Feb 15th 2012 by Bryan Marsh
Google have recently introduced "Search Plus Your World," a new personalised search results page that incorporates social content from your Google Plus network with standard search results. The new layout displays results which have been recommended or gi...
Posted on Feb 14th 2012 by Bryan Marsh
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on...
Posted on Feb 14th 2012 by Bryan Marsh
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly personal direction in which search results are heading....
Posted on Feb 9th 2012 by Bryan Marsh
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind....
Posted on Dec 2nd 2011 by Janice Diner @ Clikz
Travel and shopping are probably two of the most social activities we do with friends and loved ones. The hyper-interactive travel consumer is a new breed of engaged and informed traveler. They talk about travel before they travel, while they travel, and...
Posted on Sep 14th 2011 by http://mumbrella.com.au/
Facebook has opened up its Places check-in service to brands with its first four Australian partners announced back in August....
Posted on Sep 13th 2011 by EyeForTravel
Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the "X check-ins" verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with "X were here"...
Posted on Jun 1st 2011 by Bryan Marsh
Twitter has just made it a whole lot easier to increase your following. Today, Twitter announced it has introduced its new, official Follow Button....
Posted on May 18th 2011 by Bryan Marsh
Tutorial on how to create a Facebook Fan page for your Hotel or Resort....