So, you’ve just launched a new website for your hotel. It looks good, it’s search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is...
A hotel website is crucial for keeping up with today’s competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website design...
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the COVID-19...
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1....
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel’s website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or gray...
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to inform and shape that content, creating blog posts can feel like taking...
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google’s Matt Cutts has said that a brand’s social presence is part of the overall mix of search ranking...
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost 33% of the clicks. Basically, getting to the first page of search...
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis on creating the best possible user experience, and video content has...