A hotel website is crucial for keeping up with today’s competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website design...
In a travel market that’s more competitive than ever, the way your hotel’s brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain more guests in...
As we ease into 2019, it’s the perfect time to turn over a new leaf (or 3) and think about your hotel’s marketing goals for the coming 12 months and the tactics, strategies and best practices you’re going to use to achieve them. When it comes to...
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it’s a good time to look ahead to the coming...
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a few...
No matter how much the rest of the digital marketing landscape evolves, Google’s domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google’s...
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to determine...
No matter what stage of the holiday planning journey they’re at, when guests land on your hotel’s website, you want them to complete an action. Sign up for your property’s email newsletter, make an enquiry, share your content or make a booking. When...