So, you’ve just launched a new website for your hotel. It looks good, it’s search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is...
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Hotel SEO for Beginners – Increase Your Website’s Visibility
When you search Google for hotels in your location, is your hotel one of the first results to appear? If it isn’t, chances are your hotel website needs SEO. SEO, which stands for search engine optimisation, is the key to climbing up the search engine results...
Google Website Translator Is No Longer Available – What Next?
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a website pulling in a global audience, Google Website Translator was...
The Importance of Guest Feedback and Managing Your Online Reputation
It’s easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In finding out...
Recent Changes to Google Maps and How It Affects Your Business
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading “This page cannot load Google Maps correctly.” If this has affected you, this is due to the mid-2018 introduction of Google’s new...
Hotel Website Design & Digital Marketing Solutions with eTourism
At eTourism, we’re committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you’re as keen as we are about getting customers to book direct, take a look at our list of...
How Responsive Website Design Gives Your Hotel an Edge
With recent studies showing that more than half of today’s global website traffic is carried out on portable devices, it’s more important than ever to make sure that your website offers the optimal customer experience across the board - not just on...
The SEO Trends Gaining Momentum In 2019
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1....
3 Content Marketing Hacks That Will Cost You Time and Money
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming and boring task is bound to win points, but while some of...