Google is constantly changing, and if your hotel website isn’t adapting, you risk being left behind. With over 500 updates a year, including multiple core and spam algorithm changes, your ranking today is never guaranteed tomorrow. That means your search traffic,...
Most hotel and resort managers believe their website is doing just fine. It looks clean, loads eventually, and guests can make bookings. But here’s the truth: what looks “fine” to you might look like a mess to Google, and that could be costing you thousands in direct...
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel and resort websites, it is often the most expensive mistake a property can make. Many software providers offer complimentary websites bundled with their...
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than two years after the last one went live. Why rebuild when we’re already ranking in the top three for high intent Burleigh Heads search terms? Why change...
The Problem Most Hotel Owners Don’t See If you're still relying on a website that looks like it was built in 2012, you could be losing bookings every single day—without even realising it. While you're investing in SEO, social media, and OTA listings, your hotel...
So, you’ve just launched a new website for your hotel. It looks good, it’s search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is...
A hotel website is crucial for keeping up with today’s competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website design...
With recent studies showing that more than half of today’s global website traffic is carried out on portable devices, it’s more important than ever to make sure that your website offers the optimal customer experience across the board - not just on...
With more than 74 million installs worldwide, Wordpress is the most popular CMS and blogging system available on the web. It’s not surprising it has become so popular. After all, the tool is freely available, easily customisable and simple for almost anyone to...