So, you’ve just launched a new website for your hotel. It looks good, it’s search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is...
Do you have an SSL certificate on your website? If not, it’s time to act fast. That’s because from the start of October 2017 onwards, Google Chrome released an update that will display a “Not Secure” warning on any web page, contact form or...
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It’s simple: however great your content and on-page SEO techniques, you need relevant, authoritative...
It’s a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well – in fact, organic search consistently generates...
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it’s essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don’t have online travellers landing on your website, it’s impossible to convert them into bookings and loyal,...
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated well –...
As you’re probably aware, SEO is far from dead. In fact, it’s still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick way...
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that’s just in the US. With so many people using Google and other search engines...