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Four Reasons Why Blogging is More Crucial Than Ever
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your...
Why Your Content Doesn’t Attract Links – 6 Common Blogging Mistakes To Avoid
As you have probably heard by now, “to attract links you need great content.” But defining what it is exactly that makes great content is not always so easy. Bad content, however,...
Google Snaps Up Frommer’s Deal
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's. The deal will see Frommer’s...
Where To Find Images For Your Hotels Blog Posts
Including an image with your blog post is one of the best ways to catch the reader’s eye, stir their interest and make them start reading. If you are holding back from brightening up...
How Hotel Image Choice Impacts Click-Through Rates
A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates. The photo optimisation study, conducted by Intent...
New Custom URLs for your Google Plus Hotel Page
If you struggle to memorise that long string of random numbers that makes up your hotel’s Google + business page, you’ll be pleased to hear that Google is in the process of rolling out...
Using your Daily Booking Report
Ever wondered how are bookings missed and not received? Well, email and the internet is unfortunately not 100% foolproof and emails do on occasions get put into spam/junk folders or are simply not...
Four Reasons Why Blogging is More Crucial Than Ever For Your Resort
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your...
How to Personalise your Email Marketing Campaign
Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most...