Blog
Expedia Penalised Over Possible Paid Link Scheme
Speculation is rife that Expedia has been penalised by Google, losing an estimated 25% in its search visibility. It is thought that the search giant has come down hard on the major travel website...
Mobile SEO Best Practices for 2014
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes...
How to Moderate Your Blog Comments
Maintaining a blog isn’t just about writing great content; it’s about encouraging a dialogue with your audience. The comments section is the ideal place to encourage your guests to share...
4 Marketing Resolutions for 2014
Now that we’re a few weeks into the New Year, have you stopped to think about where you’d like to take your property’s marketing campaign in the coming 11 months? Taking time to...
5 SEO Mistakes That Could Be Harming Your Search Ranking
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing,...
3 Steps to Hummingbird Success
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries...
Powerful Twitter Tips to Try Today
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and...
The Hotel Photos Your Guests Most Want To See
When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches their eye and gets them daydreaming about their break. But what visuals are...
How To Use SEO To Target Niche Guest Groups
Your resort’s website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land...