On a phone, your Book Now button often folds away into the menu, so here is a 20-minute test and a one-button fix you can brief this week.
Count the taps it takes to book you on a phone. Aim for one.
read more
Blog Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Twenty-four months of SEO compounding put one property 705% above baseline
Operators judge SEO at 90 days and cut it while the line is still flat. SEO compounds at 18 to 24 months. One managed property went 705 percent above baseline. Here is the curve and why nerve is the whole game.
Stop measuring AI search visibility by gut feel. Audit 257 queries.
Most operators measure AI search visibility by checking their own brand name. That tells you nothing. Here is the 257-query audit that turns a vibe into a number you can track.
One OTA booking isn’t a 15% loss. It’s a lifetime tax.
An OTA booking is not a one-off 15 percent. A returning guest rebooks through the channel that first brought them, so you pay the commission for the life of the relationship. Here is how to flip them to direct.
We only get paid when you do. That changes everything.
Most hospitality agency contracts get paid whether your bookings grow or not. Boost Direct only earns a commission on the direct bookings it generates. Here is how that one change rewrites the strategy.
Your 2022 hospitality website is running while the search standard has moved
Search standards moved between 2022 and 2026. Here is what changed, and why the 2-3 year hospitality website refresh is structural, not an upsell.
Bid on your own brand or watch Booking.com keep doing it for you.
Booking.com bids on your property’s own name and intercepts guests who already chose you. Here is the brand-protection campaign that stops it, and the budget that pays for itself in week one.
Less than 5% of your followers see your post. Pay or perish.
Most operators we speak with have been posting to Instagram three times a week for four years. The photos are genuine....
AI Overviews are eating your search traffic. Three schema types help you compete.
Most operators we talk to assume their organic traffic fell because they did something wrong. They did not. Google changed the mechanism while you were managing the property.