Blog
What Happens When You Stop Optimising Your Accommodation Website
If your accommodation website is ranking well and bringing in steady traffic, it can be tempting to scale back marketing efforts. After all, if it is working, why change it? But the truth is,...
The Most Expensive Free Website You Will Ever Accept
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel and resort websites, it is often the most expensive mistake a property can make....
Why Google’s Search Generative Experience (SGE) Signals a Major Shift in Hotel Marketing
The future of hotel marketing is already here and it is being shaped by artificial intelligence If you have searched Google recently and seen a smart summary answer appear at the top of the page...
Why Rebuilding the Swell Resort Website (After Just 2 Years) Is the Smartest Move We Could Make
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than two years after the last one went live. Why rebuild when we’re already ranking in...
Swell Resort Increased Direct Revenue by 55 Percent. Here Is How.
Hotels Are Taking Back Bookings from the OTAs — One Step at a Time If you are still paying Online Travel Agent commissions of 15 percent or more, you are not alone. But that does not mean you have...
How to Optimise Your Hotel or Resort Website for AI Tools Like ChatGPT and Google SGE
Why Optimising for AI Matters More Than Ever AI tools are quickly becoming the new way travellers discover information. Tools like ChatGPT, Google’s Search Generative Experience (SGE), Microsoft...
How Boost Direct Helped The Beach Cabarita Dominate Local Google Search
🌊 Two Years In and Still Climbing When The Beach Cabarita joined our Boost Direct program, they had one goal: “We want to grow direct bookings, reduce OTA commission, and dominate our local market.”...
Why Results-Driven Hotel Marketing Outperforms Fee-for-Service Models
What If You Only Paid for Results — Not Just Marketing Work? In the hotel world, results speak louder than reports. It’s not about who “did the work” — it’s about who filled the rooms. That’s...
How One Hotel Doubled Their Website Traffic in 12 Months with a Strategic Rebuild
The Invisible Revenue Killer Most hotels don’t realise it, but your website might be the one thing costing you the most direct bookings. It doesn’t matter how great your guest experience is if no...