In the fast-developing world of digital marketing and mobile technology, have you asked yourself how much of your online content is reaching smartphone users? It’s crucial that your hotel’s website should be approached with responsive web design in mind,...
It’s easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In finding out...
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading “This page cannot load Google Maps correctly.” If this has affected you, this is due to the mid-2018 introduction of Google’s new...
At eTourism, we’re committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you’re as keen as we are about getting customers to book direct, take a look at our list of...
While the OTAs will pull in your hotel’s broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it’s still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising...
Social media is busier than ever and if you’re not using it to market your hotel, you’re missing out on a serious opportunity to build a close online relationship with customers that will boost your hotel’s popularity, inspire trust and see an...
With recent studies showing that more than half of today’s global website traffic is carried out on portable devices, it’s more important than ever to make sure that your website offers the optimal customer experience across the board - not just on...
How’s your hotel’s SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it’s time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1....
In a travel market that’s more competitive than ever, the way your hotel’s brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...