The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system. Tesco Fresh & Easy have been piloting the new...
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more around the...
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network’s marketing...
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward. At a recent...
The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign. The study argues that...
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the amendments and cancellations in eTourism Online when this happens?First and foremost we need to know about it! This is particularly important if we...
Only Months after the launch of TripAdvisor’s new hotel ratings system it has been pulled. The reason we believe is due to negative feedback from the hospitality industry with TripAdvisor admitting it has “some work to do”. The system...
Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets...