Hotel guests of 2021 - what do they want and what do they expect? 2020 introduced a new way of thinking for travellers, from how they approach the outside world to what they now fully expect from a service. And we can rely on this way of thinking to remain - for the...
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Hotel Marketing & Management Tips for a Flying Start to 2021
This turbulent year came with its ups and downs (we hope you experienced less of the latter) but now that the end of 2020 is in sight, it’s time to start thinking about 2021 for your hotel, motel or resort, how you can start off on the right foot and make the...
Is Your Hotel Ready for Christmas and NYE? Here’s a Checklist for 2020
Christmas and New Year’s Eve are right around the corner and it can be one of the busiest times of the year if you’re a hotelier looking to make the most out of the end-of-year peak period. It doesn’t have to be stressful, however - with a carefully...
Hotel Website Design – 7 Things a Hotel Website Must Deliver in 2020
A hotel website is crucial for keeping up with today’s competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website design...
Fast and Effective Ways for Hotels to Communicate with Their Guests
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the COVID-19...
5 Key Elements in Creating a Strong Hotel Brand Identity
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it’s how you make your customers feel - both initially and consistently. Laying the groundwork to create a strong hotel brand will build trust...
Target Driving Distance Travellers with These 3 Marketing Methods
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it’s time for hotels to adapt! In fact, the current climate in the tourism industry presents an ideal opportunity for you to hone...
Boost Your Hotel’s Online Visibility with a Solid SEO Strategy
As restrictions ease and the general excitement of travelling again increases, making sure that your hotel and resort has a solid SEO strategy in place is more important than ever - especially if you’re looking to get an edge over your competitors as tourism...
Why Email Marketing and Database Management is More Important Than Ever
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marketing and...