We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel’s content marketing campaign. That’s because maybe above every other kind of online marketing tactic, content production could never be...
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your resort’s website and social media pages is important, quantity alone...
Search engines, and particularly Google, remain one of your guests’ favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet presence for...
Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them. Keywords remain important, but you’ll need to do far more than just...
Images and video have appeared in search results for some time now, but often, rich media of this type is very much an afterthought when it comes to search engine optimisation. Although optimising text content is integral to any successful SEO strategy, paying...
Successful SEO is about much more than keyword rankings. If you want your resort’s website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid. 1) Ignoring...
Google+ does not yet command the colossal membership numbers enjoyed by Facebook and Twitter, but thanks to its close integration into many other Google products, the platform is perhaps more crucial to your SEO success than any of the other social networks combined....
As we discussed in a recent blog, Google+ looks certain to grow and grow as Google seeks to incorporate the social platform into all its most popular products. Now that Google+ is still relatively ‘young’, it’s a good time to make sure you’ve...
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it’s not surprising that even in 2014, some people still cling to ideas and practises that are no longer relevant, misjudged or simply obsolete. Listening to these SEO...