After setting up your hotel’s dynamic, content-managed website, what’s next?Well, you have to test if it works--by saying “it works” doesn’t mean it’s live and people can actually go to the website. For a website to be called...
Search-engine-marketing Archive
Bing vs Google for the Online Travel Industry
The travel industry is being taking over by internet giants. First Google infiltrated the travel industry with its Google maps, its partnership with online travel guide Ruba and rumoured acquisition of ITA, and now Microsoft is set to enter the industry with Bing...
Blogs and Search Engine Traffic go Hand in Hand
In a recent blog post we explored if starting a blog was right for your hotel. In this post we are going to include some useful tips when blogging. Maintaining a regular blog is a sure way to increase your search engine traffic. A blog works as a powerful...
Google Launches New Search Engine Interface
Google announced its plans to launch its new Search Engine Interface, which according to ITech Report should be visible to Australian users later today. The new interface is said to be a cleaner and fresh take on their already successful Search Engine...
How to Google Alerts
How to Google Alerts:Google Alerts is a great tool businesses can use to monitor their online presence. This function allows you to create “Alerts” in relation to particular topics. The “Alerts” will then send you an email updating you on...
Facebook More Popular Than Google: The Big News Not So Big After All
Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly responsible for...