One of the most important factors for your hotel or resort is building a loyal online community. Inherent in this idea is ensuring you have the trust of your followers. So what are some easy ways you can build the trust of the people involved in your online...
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Apple makes its claim on internet marketing
Apple is making waves by launching a new program, iAds. This new software for mobiles, is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google’s AdWords application features a similar...
Time to get Social: how your business can benefit from ‘getting with the times’
It’s no surprise that social media is the way of the future. Would you like to improve your Resorts social media visibility? Whilst there is no set method of optimizing your Web 2.0 content, there are definitely a few key ideas that Resort...
Hotels are Angling For Their Foursquare Check-In Badge
The lobby bar at JW Marriott at LA Live is not on Foursquare but their Glance lounge is. Do you Foursquare? No, not the game you used to play on the blacktop at recess. We're talking about Foursquare, the newest darling of the social media realm...
Stay and receive a free Kindle
A few weeks back I bought myself a new Amazon Kindle. Amazon have only recently opened this to the Australian market - my Kindle congratulated me for being one of the first in Australia to purchase, cool! One of the reasons I got this Kindle was to follow...
Google’s gift of free WiFi
Well, Google has started the season of giving by providing free Wi-Fi on all Virgin America flights until January 15th. Yesterday, Google announced they are extending the gift of free Wi-Fi to 47 airports throughout America. Good work Google, when is it coming...
What is Twitter and is it useful for my Hotel?
Twitter is a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages, similar to SMS, 140 characters in length, called "tweets", to your...