The arrival of the Internet has increased the opportunities to boost the accommodation industry. Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated...
Do you want your resort customers to be able to call you on Skype from your website? Or do you want your customers to know that you are online on Skype and that they can initiate a chat session by simply clicking the icon or the button on your website. These are all...
You can create the most personal and influential marketing message but it won’t help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
In this digital age it’s important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers. Nowadays, hoteliers can...
The power of social networks can be tapped to promote your resort business. Resort owners can post their advertisements, promos and upcoming events to these channels to be accessed by social networking users. The proliferation of social networks with enhanced...
The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians. This means that it is necessary to spend...
Electronic mail (e-mail) provides the hospitality industry a flexible and cost-effective tool for trial and distributing sales as well as promotional messages to their existing customers and prospects. But the biggest and common mistake of email marketers (and often...
Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twitter is not...
The internet has truly turned mobile. The popular trend in today’s society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere –...